10 Rules On How To Buy Email Lists

The Email lists industry which once performed vibrantly is under the threat of mistrust, and the reputation of genuine list sellers is quickly disintegrating. Every time an unhappy customer sheds light on personal experience with mediocre bogus list vendors, it affects the other established names as well. As a result, there is limited scope to find Mailing   list from buyers who offer some form of guarantee. It is due to the unprecedented surge in infamous desperado brands. These brands claim to sell rewarding mailing lists that are a database of duplicates, undeliverables, and every whatnot. An unsuspecting marketer takes the Kool-Aid, and then every other list sellers pay the price in terms of reputation.

Hence, I write this blog to tell you what you need to bear in mind while buying an email list. Following these 10 rules on how to buy email lists will save you the time and the investment. It may also help you overcome the dubious assumptions regarding the use of mailing lists for marketing.

I would rather keep it frank in telling that there are fewer list vendors who offer a refund for the unsatisfactory experience. Lest you find them, it is an accomplishment on your part.

Every marketer looking for mailing list must exercise caution. Desperation can land you in hot water; extreme budget consciousness will make you part away with your investment. It is easy to be smothered by countless list vendors who swindle desperate marketers with bogus lists that are sold in bulk at a low price. Practically, who wouldn’t when tempted with dirt cheap rates? Once the purchase is made, and the customer learns the truth, many of these swindlers will refuse to refund and may persist on compensating with more bogus contacts.

There is a bigger pitfall awaiting oblivious marketers when undeliverable emails are used for campaigns. The ISP blacklisting the is a greater threat. The price to pay for the bad email list! (Read more)