10 mistakes to avoid during app launch | WeeTech Solution
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You
must have completed the process of developing, designing, iterating, planning a
strategy and testing your app now it’s the right time to launch your newly
developed app in the market. But launching an app isn’t that easy. Marketing a
new app can be extremely stressful.
The
success of launching a new app can be assured if the launch is well planned in
prior. This will also hold the potential to make people aware of the newly
launched app, will drive downloads in large number taking your app store
rankings on a higher side. However, the results are not always positive even
after trying so hard. Some app promotions can also lay down negative impact on
your app.
In order to assure the fail of
your new app, proper analysis can be conducted on the common mistakes made by
the hire app developer's and those mistakes then can be avoided by you to ensure the
success of your app. To ensure great success on launch of your app, below given
points are the ones you need to avoid when you are on the go to launch your app
in the market.
You
must be in a misconception that the app promotions initiate when it is live on
the store, correct? No, but it’s not true. This misinterpretation ultimately
leads many of the app publishers to lose on the opportunities they could have
taken advantage of. Ensure to promote and advertise your app before it is live
on any of the website. With the help of landing page you can get a mailing list
with the help of it creating a buzz via social sharing will be easy and
effective. Added to this updated teasers
on your blog, social media or through e-mail can engage the community increasing
their eagerness of downloading the app.
Not
investing time and effort on App Store Optimisation:
Another
big mistake is the ignorance of considering the need of ASO. Many of us take
ASO as set it and forget it and do not feel the need of investing money on ASO.
This is where we lack and make a big mistake. Constant Optimization of the
keywords with the help of varied competitive insights can help in creating a
benchmark of your results. It will not only calibrate the expectations but will
also help you adapt and respond to timely changes in the rankings. Organic
Traffic brings more than half traffic for your app why do you wish to avoid
optimizing this channel?
Not
focusing on your App Store Creativity:
The
app icon without a doubt gives users the very first impression of your app, but
to your surprise when the users tap through your app page and get to see your
screenshots and preview videos that are when you get to attract majority of the
users converting them all into app buyers. This will only be possible if
emphasis is laid on the improvisation of the app which will improve your store
conversion rates. Do not forget to put this in your consideration that the
first two screenshots in your page plays a major role in converting the
visitors.
Underestimating
the consideration of Reviews and Ratings:
Many
of us believe that reviews and rating appear organically. With the increase in
app usage, users start rating you. Ratings are important not only for ranking
algorithms but also for social proof. Till the time you get at least 5 user
reviews your average star rating fails to be visible. Poor rating and reviews will never let your
app be successful. Focus on getting all those reviews and ratings by beta
testers, advocates and customers via e mails.
Failing
to set a budget for Paid Acquisition:
Organic
traffic will not bring in much of the traffic; paid acquisition is sure to
increase your traffic and helps you to reach your ROI goals quickly. In order
to boost your traffic, set aside some budget for your app focusing on your targeted
audience which will ultimately translate into better rankings.
Not
Focusing on your Web Presence:
After
considering all the important factors why to miss on your web presence too? On
the launch of your site, in order to move visitors to app store its essentially
important to involve a CTA or smart redirect banner. Including content
marketing and building of a blog on your site in your promotion strategy is
sure to attract many users. This will not only boost SEO but it will continue
to maintain and increase the engaged traffic to your app store overtime.
Failing
to integrate offline marketing activities:
The
transition to mobile can be made easy for the new users by integrating the
traditional campaigns with mobile call to action, in store marketing, TV & radio spots,
events, publicity stunts or billboard advertising, with a short URL or a QR
code can get you more mobile conversions.
Considering
PR to be the final destination:
Nobody
is interested in promoting your app as its new. So how would you get the
attention of the marketers? Building a publicity campaign and grabbing the
opportunities along with targeting local news, niche publications, bloggers or
the social media influencers will help your app gain much of the popularity.
Ignoring
the advantage of Discovery Platforms:
The
discovery platforms like PreApps, AppGratis and AppPicker can get your app a
lot of engagement and targeted audience at minimal cost. These sites features,
reviews and share your app to the users making them aware on the existence of
your app.
Failing
to build Virality in your App Experience:
Last
but not the least; Virality is the element which many of us ignore before the
app is live. What actually Virality mean to your app? It basically includes
in-app strategies like referral campaigns, social sharing or
user-generated content campaigns which spreads good word about the app in large
number of users.
Avoiding
all the above mentioned mistakes will let your app launch to be more effective
and impactful.
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