10 Benefits of email marketing for your digital strategy

by TM Maria Be a king in your own kingdom

Many companies are still unaware of the benefits of email marketing and are missing out on this powerful communication channel.

There is no doubt that social networks are another excellent communication channel, but it will never be so effective and profitable.

If we compare the cost to generate sales between email marketing and social networks, the difference is huge. And that is, email marketing converts 3 times more than social networks.

The only disadvantage of email marketing is that you first need to build a qualified contact base (do not ever buy a database). By the way, did you know that there are a billion active users in Gmail?

After seeing this gif with so much flow, I will share with you the 10 benefits of email marketing to show you why it is still so valid.

To know more don’t forget to read Why measuring email marketing success through web analytics is important for a business.

The 10 benefits of email marketing for your company

#1 Economic

One of the main benefits of email marketing is that it has a very economic cost compared to other communication channels. To give you an idea, the cost of sending an email to your target audience ranges from $0.001 to $0.02.

This cost will be lower each time you have a larger contact list, since it is not the same to have 500 contacts than 30,000 or 100,000. Taking into account that email marketing is a channel of direct and immediate communication, its cost is totally ridiculous.

#2 Accessible

Another advantage of using email marketing is its accessibility, since emails can be read on any device (PC, laptop, tablet, mobile). According to a recent Google study, 51% of all sent emails are opened from mobile devices. Hence the importance of using a template with responsive design, so that emails can be displayed correctly on any screen.

#3 Effective

On top of having such an economical cost, another benefit of email marketing is its great efficiency because this channel is 4 times more effective than social networks.

And is that, for every USD invested in an email marketing campaign the return on investment is 40 USD (average). For this reason, email marketing continues to be the best marketing tool for companies.

#4 Customizable

Email marketing is a communication channel that offers the possibility of personalizing mass emails. It is no longer fashionable to send messages in a generalized way, that type of communication is no longer effective with consumers.

#5 Medible

Another of the benefits of email marketing so appreciated is the speed you have to measure the results. And, the main email marketing tools offer real-time reports of your sent campaigns.

As with any digital marketing strategy, it is essential to measure the results obtained and then make decisions and optimize your strategy. For this reason, it is important to know the essential metrics for an email marketing campaign that you should analyze.

#6 Test A/B

One of the benefits of email marketing and that few companies use for their campaigns are the A/B tests. The A/B tests are an excellent way to compare the effectiveness of our emails sent to customers or subscribers.

#7 Automatable

Email marketing has another great advantage that allows us to save a lot of time, and that is automation. The majority of tools that allow bulk mailings offer the possibility to automate all campaigns. For me it is without a doubt the best benefit of email marketing, since you only have to create the campaign and schedule when you want it to be sent.

#8 Interactive

Nowadays email marketing goes beyond writing a simple text, now you can also make your campaigns interactive. The different types of multimedia files that you can use in your email marketing campaigns are: images, video, gifs.

#9 Sociable

Email marketing has been updated with the appearance of social networks, since they are two communication channels that complement each other very well. For this reason, another of the benefits of email marketing is that they can be integrated with social platforms.

#10 Web Traffic

Last but not least, other of the great benefits of email marketing is that it allows you to increase website traffic. If for example you send a campaign to 10,000 contacts and you have an opening rate of 40% or 50%, you can get between 4,000 and 5,000 visits.