10 Basic SEO Terms You Should Know

If you have a website or blog, or if you are planning to hire any SEO agency like SEO agency Birmingham, it is always suggested to familiarize yourself with the most common terms of the trade to make the most out of it.

1. SEM: Stands for Search Engine Marketing, and as the term suggests it includes advertising services or products via search engines. SEM is separated into two foremost columns: SEO and PPC. SEO is the exercise of optimizing websites to make their pages look in the organic search results. PPC is the exercise of buying clicks from search engines. The clicks originate from supported listings in the search results.

2. Backlink: Also known as in link or merely link, it is a hyperlink on another site directing back to your own website. Backlinks are significant for SEO for the reason that they affect straight to the PageRank of any web page, manipulating its search rankings.

3. PageRank: PageRank is a formula that Google practices to guess the relative significance of pages all around the internet. The general logic behind the formula is that a link from page A to page B can be considered as a vote of trust from page A to page B. The upper the number of links to a page, therefore, the greater the chance that such page is significant.

4. Linkbait: A linkbait is a piece of online page published on an internet or blog with the objective of grabbing maximum backlinks to advance one’s search rankings. Commonly it’s a written piece, but it can also be a digital file.

5. Link farm: A link farm is a collection of websites where each website links to all other website, with the tenacity of affectedly growing the PageRank of all the sites in the farm. This exercise was operative in the early days of search engines, but nowadays they are seeing as a spamming method and hence is reprimanded.

6. Anchor text: It is the text that is clickable on the web page. Having keyword opulent anchor texts benefit with SEO since Google will link these keywords with the content of your website.

7. NoFollow: The nofollow is a link feature used by website possessors to sign to Google that they don’t approve the website they are linking to. This can occur either when the link is formed by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers).

8. Link Sculpting: By using the nofollow trait deliberately webmasters were able to network the flow of PageRank inside their websites, thus swelling the search rankings of chosen pages. This exercise is no longer operative as Google lately transformed how it knobs the nofollow feature.

9. Title Tag: The title tag is exactly the title of a web page, and it’s one of the maximum significant features inside Google’s search algorithm. Supremely your title tag should be exclusive and comprise the main keywords of your page.

10. Meta Tags: Like the title tag, Meta tags are used to offer search engines more info concerning the content of your pages. The Meta tags are placed within the CROWN part of your HTML code, and hence is not noticeable to guests.