Working Of App Store Optimization

by A1 appstudio Mobile application development

The number of apps on the app stores like Google Play and App Store is growing rapidly day by day. Hence, whenever a customer goes to the app store for any particular app he/she just go through the features of initial few apps and install one best suitable out of them. Hence, to be visible to the customers or to be at the top among various available apps on app store one need to do marketing of their app in a proper manner.

App store optimization is one such way that is very essential for gaining a higher ranking on the search engines of the app stores. However, before opting for the technique like app store optimization one need to understand how it actually works.

In this technique one needs to find a suitable keyword relevant to the app that should be modified regularly for enhanced visibility. The full app name should be included in the keywords. However, there are several other factors that are very essential but it cannot be get controlled directly that includes reviews, rating and the total downloads number and puts a lot of effect on the app’s ranking.

The other two factors like keywords and app store’s name are very much in control on which you can put all your effort to rank high on the list of the app store. The app name should be short of full app name with uniqueness and basic keyword in it. It should be very impressive and creative, otherwise many visitors might just get passed on it. Finding a proper balance is not easy, but the time invested on it is really worth.

The other essential factor is the keyword, which should be related to the essence of the app. You should first think about it what would you have searched if you were have been looking for similar kind of app. The selection of the bit competitive keywords can help you to take your app on higher ranking on the search engine to direct the customers to download your app. If you are doing app store optimization in India mainly to target the Indian customers, then pay more attention to the localization of your keywords for better result. 

App store optimization need lots of time and effort for good rating and reviews, so if you are new to this it is advisable to hire an expert for this to get maximum benefits for your business. 

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About A1 appstudio Junior   Mobile application development

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Created on Dec 31st 1969 18:00. Viewed 0 times.


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