Articles

What do advertising agencies in Mumbai offer today?

by Jason Rego Marketing Adviser
Technology is obsolete. With the rise in the number of different products in our market, we need to stay informed so we can make the right choices. Let us not single out electronics but lets take an example, we do not just buy a smartphone without checking its specifications, and we select the one which suits to our needs the best. Now, information about a particular product is to be given to the consumers by default. But the main thing we are forgetting about is, how did we even get to know about that phone? This is where advertising agencies step in.

To promote any type of business, you need to reach out to the maximum number of people possible. Some of us do it on our own, while others seek help from the professionals.

With the incredible graphics that the consumers are exposed to in the television or games, as a business personnel, one cannot stay behind. To impress the potential customer is to catch their attention, which is done through vivid and creative advertisements, you just can’t take your eyes off.

Mumbai, being the bollywood capital of our country, has some of the best creative advertising agencies. Creative, as the word suggests, these type of ads need to be completely new and different. Something that leaves our consumers in awe. Its not always about portraying the abilities of your product, there are many different attributes apart from specifications that attract customers. Remember the first apple ad in 1983? The video was not at all related to the product. What they depicted was the fall of conventional computing systems and introduction of a breakthrough technology. And how did they do that, by throwing a hammer at a big screen? But it makes us all think and that is what we try to achieve in advertising. If the advertisement cannot catch your attention within seconds, its a fail. Don’t deny it, there were plenty of ads that we hated and still hate everytime they pop up during our favorite programs.

The advertising agencies in Mumbai go hand in hand with the media agencies. Being a home for most of the bollywood celebrities, these ad agencies are never short of casting them in their ads. Start struck indians are easily moved when they they see their favourite actressess and actors on the television. They would care less about the product, but they might buy it, just because Katrina Kaif was holding it.

Jason Rego is an advertising expert and advises companies and businesses on successful integration of branding policies with cutting edge advertising. This article discusses the need to hire a creative advertising agencies for popularizing your brand within a short time period.

About Jason Rego Junior   Marketing Adviser

1 connections, 0 recommendations, 14 honor points.
Joined APSense since, July 26th, 2013, From Mumbai, India.

Created on Dec 31st 1969 19:00. Viewed 0 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.