Using Business Listing Sites for Online Business Promotion

by Donald Parker Consultant

Entrepreneurs and business promoters use multiple methods for promoting their business online. One of the methods that have proved to be very effective is using a reliable and reputable business listing sites. Effective and intelligent use the directory can help promote business considerably.

But first thing first: What is a business listing?

Basically the so called business listing websites are those websites that would usually list business coming under particular categories.

  • These directories not only list businesses but also information about them.

  • Most of the times the businesses are categorized. It could be anything like the geographical location, type, product or services promoted, or even the size of the business concerned.

  • Compilation of information can be made by the directory manually or using some advanced software.

Examples of the Directories

An example of the directories listing out information and business enterprises is the yellow pages available on various listing sites. Traditional phone book is also an example but it is fast losing its relevance in these days of mobile technologies. Most of the directories these days are online and more and more people are resorting to them with computers and Internet having become household articles and extensively used.

Details Might Vary

However, the details provided in business listing sites may vary from one to another. But some of the basic information will remain identical. These are –

  • Name and address of the business enterprise.

  • Telephone number of the enterprise.

  • Geographical location with street address, city, state, zip code and such other information.

  • Details about employee strength and the area of operation.

  • Product and/or services offered by the enterprise.

The information might vary in respect of the affiliations of the company and its partners and associates and about their activities.

Additional Information

The business listing in directories will also give additional information for your benefit. Such information may include –

  • User reviews and feedback about the organization.

  • Review and ranking given to the site.

  • Awards and achievements of the enterprise.

  • Other information that may not be available normally about the enterprise like expert opinion about them.

Departure from the Past

Practice followed by the directories listing business enterprises and information about them in the past was providing a printed version for the interested people. However, this has now changed as they are displaying the information on their website with the advent of computers and Internet on the scenario. Another departure from the past practices of giving out only the desired listing is that for premium clients the directories often provide complimentary listings of enterprises of similar nature or dealing with similar products and services. Even though there are not search engines in strict sense of the term, they also provide search facilities within their limited spheres limiting the search to business enterprises and information about them only.

Two Types of Formats

Usually a business directory will resort to a couple of formats for providing the desired information to the viewers and clients. First one is the traditional printed copy of the information while the second one is the digital format that is the current trend in the industry.

Since these directories have to balance between the professional advertising with the quality of the services offered, they vary quite significantly in terms of both quality and content. Selection of the right one is therefore essential for the information seeker.

Author is a Search Engine Marketing Consultant, having an experience of a decade in this field. He loves to share his knowledge and information that he has gained in these years.

He has worked for many lead generations and ROI based models and has in-depth knowledge in business listing and promotion in order to expand its verticals worldwide.

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About Donald Parker Advanced   Consultant

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Joined APSense since, September 25th, 2013, From Pearson Way, United Kingdom.

Created on Dec 31st 1969 18:00. Viewed 0 times.


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