Types of Internet Marketing

Internet Marketing is the process of marketing products/services over the Internet medium. There are various other terms used like online marketing, web marketing, digital marketing, search marketing or e-marketing for Internet Marketing.

The options available to execute marketing over the Internet are exuberant. It is the individual's choice to decide what type advertising is suitable depending on the products/services/brand/business. Some of the options are:

Email Marketing
Email Marketing is one of the earlier way of internet marketing. Creating a list of prospects and sending emails to them having details about the products/services.

Search engine optimization (SEO)
Search engine optimization (SEO)  improves the visibility of website, therefore the products/services, in the search engines like Google, Yahoo!, Bing, etc.

Pay Per Click(PPC)
Pay Per Click(PPC) is the type of online marketing, where advertiser pays an amount to visitors who click on these links or banners on the advertisers page. With search engines, advertisers typically bid on keyword phrases significant to their target market.

Banner Ads
Internet banner Ads may contain products or services, which links to the parent website, and more information is provided about the products or services in the website. Main intention of Banner ads is to increase the traffic to the website by linking to it.

Text ads
This is similar to Internet banner Ads but is displayed as simple text based hyperlinks, and it doesn’t contain any graphics or images. Text ads are mainly sold on individual websites or publishers own ad servers.

Display ads
It’s a graphical advertising and it contains graphics, logos, photos or other images. And it is available in different sizes, shapes, etc. Display ads contain eye catching visuals to grab the attention of the website viewers. It is created from an image, script or program using technologies like java, flash and it contains animations, video or sound to maximize the viewer’s attention.
 
Pop Up ads
It is the form of advertising to attract web traffic or capture the email address.  Pop up window containing advertisement created by java script or any other means. It does not interrupt the user immediately and are not seen, when the pop is closed.

Internet Auction
It is a type of marketing where one can sell his product through online. In this online auction buyers that are interest can bid for the items and raise their rates also. And one who with highest price will receive that product.

Social Media Marketing
Social Media Marketing is one of the newest forms. By Interaction through the popular social media sites like Facebook, twitter, and YouTube one can promote their products and services. This is one of the most cost effective online marketing and public relation through these sites allow you to go beyond the geographical boundaries of the world.

Online Business Listing/Directories
It is type of online marketing, where business owners can place their address, websites and other details about their business in some online business directories. This marketing is beneficial for small scale enterprises.

These are some of the options and there are many other ways to market through internet like online games, chat rooms, etc. Rich media interactive can also be used. Feel free to add other available options as comments below.

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