Types of Internet Marketing

by Nigel Morris WebStrategyMarketing

Internet Marketing is the process of marketing products/services over the Internet medium. There are various other terms used like online marketing, web marketing, digital marketing, search marketing or e-marketing for Internet Marketing.

The options available to execute marketing over the Internet are exuberant. It is the individual's choice to decide what type advertising is suitable depending on the products/services/brand/business. Some of the options are:

Email Marketing
Email Marketing is one of the earlier way of internet marketing. Creating a list of prospects and sending emails to them having details about the products/services.

Search engine optimization (SEO)
Search engine optimization (SEO)  improves the visibility of website, therefore the products/services, in the search engines like Google, Yahoo!, Bing, etc.

Pay Per Click(PPC)
Pay Per Click(PPC) is the type of online marketing, where advertiser pays an amount to visitors who click on these links or banners on the advertisers page. With search engines, advertisers typically bid on keyword phrases significant to their target market.

Banner Ads
Internet banner Ads may contain products or services, which links to the parent website, and more information is provided about the products or services in the website. Main intention of Banner ads is to increase the traffic to the website by linking to it.

Text ads
This is similar to Internet banner Ads but is displayed as simple text based hyperlinks, and it doesn’t contain any graphics or images. Text ads are mainly sold on individual websites or publishers own ad servers.

Display ads
It’s a graphical advertising and it contains graphics, logos, photos or other images. And it is available in different sizes, shapes, etc. Display ads contain eye catching visuals to grab the attention of the website viewers. It is created from an image, script or program using technologies like java, flash and it contains animations, video or sound to maximize the viewer’s attention.
Pop Up ads
It is the form of advertising to attract web traffic or capture the email address.  Pop up window containing advertisement created by java script or any other means. It does not interrupt the user immediately and are not seen, when the pop is closed.

Internet Auction
It is a type of marketing where one can sell his product through online. In this online auction buyers that are interest can bid for the items and raise their rates also. And one who with highest price will receive that product.

Social Media Marketing
Social Media Marketing is one of the newest forms. By Interaction through the popular social media sites like Facebook, twitter, and YouTube one can promote their products and services. This is one of the most cost effective online marketing and public relation through these sites allow you to go beyond the geographical boundaries of the world.

Online Business Listing/Directories
It is type of online marketing, where business owners can place their address, websites and other details about their business in some online business directories. This marketing is beneficial for small scale enterprises.

These are some of the options and there are many other ways to market through internet like online games, chat rooms, etc. Rich media interactive can also be used. Feel free to add other available options as comments below.

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About Nigel Morris WebStrategyMarketing Advanced     

146 connections, 0 recommendations, 367 honor points.
Joined APSense since, March 30th, 2011, From Stratford Upon Avon, United Kingdom.

Created on Dec 31st 1969 18:00. Viewed 0 times.


Sean North Professional   Business
Great overview on the different methods of marketing on the interenet as you say in you article there are many methods other than you detail especially when you take it to industry or product specifics. Thanks Nigel
Aug 2nd 2011 05:48   
Kimberly Anne Hoffman Advanced   Kimberly Anne Hoffman
good article on internet marketing, thanks nigel
Aug 2nd 2011 06:15   
Seshadri .cp Freshman   
Hi Nigel Morris ,
This is very good article article about types of internet marketing, it gives very good ideas for several ways to earn through internet, thank you for good post.

Aug 2nd 2011 06:32   
Shashi Kant Patel Professional  Self Employed
Very...Very...thnx Nigel Morris...its a very best information for me.
Aug 2nd 2011 06:42   
Rosyel S. Professional   Financial Advisor, Blogger
Nice information here! Thanks for sharing.
Aug 2nd 2011 10:22   
Martha Senior  
Love it, it is really a good article
Aug 2nd 2011 11:06   
George Thistle Innovator   Finance Writer
Good overview. SEO is such a major thing now that you could spend your whole life dedicated to that particular marketing route
Aug 2nd 2011 11:46   
Vikram Chahal Innovator   Event Executive
social media marketing has a great potential either to make or break a brand.
Aug 3rd 2011 00:39   
Mathew Even Innovator   
It is a very good article. No doubt it will very helpful for me, Thank a lot....
Aug 3rd 2011 01:01   
Raunaq Rayait Advanced  Search Marketer
Nice article Nigel Morris.Well as being certified Search Engine Optimiser for years and working for many domains i just want to say that SEO is just Google's way of exerting control over the internet nowdays. So maximum webmaster are working as Google wants.Internet Marketing is a new word comes with really fantastic concept that getting potential customers from different website or community is more important.Ranking are still important but earning reputation is primary goal for Internet marketers now days.
Aug 3rd 2011 01:19   
Ajmal Taj Innovator   Manager at Movies Lantern
i liked ths article..
Aug 3rd 2011 02:28   
Katrina Uupindi Advanced   Make Money online
Aug 3rd 2011 04:16   
Devasish Gupta Committed   Indiviual
Highly Informative
Aug 7th 2011 03:11   
Robin Benton Advanced   
very nice information
Aug 9th 2011 00:52   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
Good list, Nigel, I would add Traffic Exchanges, safelists, solo ads, text ad exchanges, blogging and video marketing :)
Aug 22nd 2011 17:20   
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