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Top Offpage SEO Strategy for Angry Google

by Md Hakim Sr SEO, Instaserv.com

The particular major search engines’ research algorithms are constantly evolving in their pursuit of relevance, each engine applying remarkably complex and secret formulas with which they assess queries and match these to (hopefully) the most applicable returns. – The engines’ fundamental values are now living in their ability to rankaccurately. Along with the currency of the search engines, relevance is the life-blood with the Internet.
That most of the traffic on the web today is driven by search engines like google with 90% of web users generating hundreds of millions of queries a day bears testament for the engines success in keeping search integrity.
Admittedly even though, for all the successful search engine results conducted millions of times each day by numerous Internet users, many others click far from search engines, disappointed at being unable find the information they were seeking. Search engines often discover what users want, however, not always. It’s an ongoing algorithmic progression with increasing emphasis over the past few years placed on Off Site factors.
Early versions of the search engine algorithms relied on web owners providing On Page data such as the keyword meta tag, or perhaps index files. Solely relying upon meta data as the means of indexing soon proved unreliable as frequently keywords in the meta tag just weren't truly relevant to the particular site's actual keywords. Inaccurate, incomplete, inconsistent and manipulated files in meta tags along with attributes within the HTML web page source generated irrelevant queries.
The search engines became increasingly vulnerable to abuse and manipulation with the system. Irrelevant search returns even though of short-term benefit to unscrupulous web page owners undermined their reliability and profitability. Over time search engines like google have evolved increasingly difficult ranking algorithms, taking into account additional don and doff page factors that are definitely more difficult for webmasters to be able to interpret and manipulate.

Link popularity
Link popularity is today the single-most effective factor influencing search engine results positioning. It’s not a case of the way you see yourself. These days it’s greatly a case of exactly how others see you. What esteem they hold you in this make the biggest difference to search engines like google.
The main reason with the importance of linking is that it must be extremely difficult for web owners to "fake" good inbound links. Link analysis gives search engines a powerful tool within determining which pages work for particular topics and keyphrases – which sites and also pages are relevant -- each link acting as a possible endorsement, a vote involving confidence. If other sites acknowledge the significance they see in a niche site through linking to after that it why shouldn’t users? Inbound links, in the eyes of search engines offer clear indications involving relevance.


About Md Hakim Freshman   Sr SEO, Instaserv.com

10 connections, 0 recommendations, 33 honor points.
Joined APSense since, January 19th, 2013, From New Delhi, India.

Created on Dec 31st 1969 19:00. Viewed 0 times.

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