Timing Is Money In Internet Marketingby ketan p. SE Marketer & Internet professional
However the differences with Internet marketing is that all of the power is in our hands. Sure, you can purchase TV ads during a specific program or place radio spots during optimal morning/afternoon and evening drive time when people are most likely to be listening in their car, but you can rarely guarantee placement down to the second when using these strategies. Timing of outgoing marketing messages internet including blog posts, social media tweets, re-tweets, @ mentions, wall posts, and email newsletter distribution is all up to the sender. Therefore, it’s important to use this to your advantage. Sharing content whenever you feel like it isn’t the best strategy.
Unlike Radio and TV ads, the cost of sharing blog posts, social media posts, and email newsletter content does not change depending on the time. It’s much more expensive to purchase TV air time during weeknight prime time, when the most people are watching, than it is to buy a spot on a silly daytime courtroom show. Sure, writing a blog post takes time, and that can be considered a cost, but that “cost” doesn’t increase or decrease if the post goes live at 9am instead of 9pm.
When you sharing content internet it’s important to first think about your target audience. What are their internet behaviors? Do they use social media, if so, when? When are they more likely to be browsing the web and looking for information? If you are targeting a B2B audience that typically works a Monday to Friday 9-5 office job, it’s likely that people are checking their email and social media accounts in the morning and again at lunch time. So, it would make sense to schedule a blog post to go live at 7:30am and submit a Facebook post at 12:30pm on a Tuesday. A tweet or post shared at 10pm on Tuesday might get read on Wednesday morning, but there’s no guarantee. Sometimes people follow so many users that they rarely look back far enough to see everything.
Created on Dec 31st 1969 19:00. Viewed 0 times.