Articles
These 10 events lead to Shopping Cart Abandonment
by Qualdev Inc. Custom Ecommerce Website Design
Are you tired of shopping cart abandonment?
Analyzing the events that lead to users leaving their shopping transactions can help you device an ecommerce shopping cart strategy that would help improve bottom-line results.
Most people look to buy online in today’s world. However, this trend has also caused online shopping stores to increase big time. This means that each storeowner will need to build up strong strategies and ecommerce shopping cart solutions in order to stay ahead of their competitors.
When it comes to ecommerce shopping cart solutions, retaining existing customers while gaining new ones, becomes a priority for an online storeowner. After all, revenue, profits and everything else depends upon customers. Most storeowners make a huge loss every year, by losing existing customers to their competition.
Many prospective users visit your store, but end up leaving without buying anything. They may have added some products to their carts, but they do not end up purchasing them. Examining the reasons that caused them to abandon their shopping cart would help you bring those visitors back to your store and sell them a product.
According to Statista, there are many reasons behind shopping cart abandonment, the main ones being:
As an ecommerce shopping cart provider it becomes important to know the reasons why a shopping cart was abandoned. Here are some of the most important reasons that prevent your customer from completing their order.
Too Expensive (Found Same Product With Lesser Price Somewhere Else): One of the most popular reasons for customers not buying a product is that they found the price too high. Most people compare prices of the same product at different stores. Alternatively, if they get same product at a lower price elsewhere, they might just not buy from your store.
Complicated Navigation: It is quite possible that the navigation of the website is too complicated to search for a particular product. The customer might get tired of searching through a not-so user-friendly website.
Website Was Too Slow: An ecommerce website loading very slowly or one that does not load completely, is a very big reason for abandonment. Users seldom wait for the website to load completely, instead they move to something faster, leaving your website in the dark.
Complicated Or Prolonged Check Out Process: Many ecommerce sites offer complex or time consuming check out processes, that only add to the frustration a customer experiences. Complicated navigation and checkout processes can alienate users, forcing them to leave any online store.
High Shipping Cost: People like if the shipping and delivery is free of cost. This acts as a psychological trigger and most users quit when store charges them for the same.
Delivery Later Than Expected: Now a days, most stores promise one-day delivery. So, if your delivery time is more than three to four days, people would look to buy elsewhere.
Forced Account Creation Or Registration: Visitors find filling up long forms to register on a website annoying, this irritation increases, when they are forced to create an account mandatorily before they can check out. Make sure, you allow guest checkout if you want to earn more customers.
Limited Payment Options: Not everyone has the same choice, when it comes to the mode of payment. Make sure you provide all possible payment options.
Lack Of Product Information: Customers are not able to touch the real products while buying online. So, they rely on detailed product information to assist them in taking a final decision to buy the product. The lack of such information means they remain indecisive, and open to look elsewhere. Always ensure accurate, detailed and updated product description. Lack of information can make your ecommerce site look dubious.
Just Browsing Around: People just visit your website to have a look around, with no intentions of buying. So, a genuine lack of interest is also a reason for no sale.
Now that you are aware of the some of the most important reasons why people leave your stores without buying, it is important for you to look at your website from a new perspective – with the aim or removing or remedying any issues that cause abandonment – thus developing a custom ecommerce shopping cart solution, in order to increase your revenue.
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About Qualdev Inc. 
Custom Ecommerce Website Design
14 connections, 0 recommendations, 53 honor points.Joined APSense since, January 3rd, 2014, From Melville, United States.
Created on Dec 31st 1969 18:00. Viewed 0 times.
