The Truth About Public Relations - Air Jordan 1+6 Heelsby Lucy Mr lucys
For instance, with a strong factual basis, you convince area activists gathering at your plant gate that (1) you dont dump chemicals into the river, and (2) both State and Federal investigations found that to be true Nike Air Max Heels. When they finally clear out, youve limited the damage an expensive and long-lasting disruption could have caused.
That saved the organization cold, hard cash! What happened You managed to change the perception of those activists which, predictably, led to the change in their behavior that you desired Air Jordan Heels. In other words, a successful use of public relations fundamental premise.
While public relations can bring real power to bear, and while theres a well-worn path leading to each success, truth is, you cant change perceptions, and thus behaviors of your important outside audiences if you are not in touch with them on a regular and meaningful basis Nike High Heels. Thats why its so important to interact with members of each target audience, and ask questions.
What do you think of our services, our programs, or our products Are you satisfied Listen carefully for signs of a misconception or a factual inaccuracy Cheap Nike Heels. Is there a belief alive out there that simply isnt true Do you detect a hurtful rumor that must be squashed The answers you receive let you establish your public relations goal.
For example, correct that inaccuracy, clear up that misconception, or get out the facts in order to neutralize that rumor. But how will you actually reach that goal With a clear and urgent strategy. Fortunately, in dealing with perception/opinion, we have just three options available to us. Create perception/opinion where there is none, change existing perception, or reinforce it. The goal you established will quickly tell you which strategy choice you must make. But, of course, what you say to that target audience, in pursuit of your public relations goal, is crucial. Your message must be persuasive, compelling and clear as a mountain stream. It also must be credible and believable, which means truthful in all detail. It should also address the particular inaccuracy, misconception or rumor head on and not allow room for any further misunderstandings. Now, how do you get that carefully chiseled message to the attention of members of that key, target audience I still call them beasts of burden because they carry messages from Point A to Point B. Communications tactics is the answer, and you have a huge selection from which to choose. Everything from open houses, contests, news releases and speeches to brochures, community briefings, letters-to-the- editor, emails, radio/TV and newspaper interviews, and lots more. Sooner rather than later, you will wonder whether youre making any progress.
Created on Dec 31st 1969 18:00. Viewed 0 times.
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