The Med Tech Monday Conference Outlined the Year Ahead for the Growing Med Tech Industry.by Abi D. Marketing
#medtech #medtechmonday #medicaldevice #startup #VC #Irvine #conference #biotech #FDA #medtechdirectory #SBA #medtechconference The medical device conference Med Tech Monday was held on January 23, 2017 in Irvine, CA
The issue of health care affordability continues to be a major hot-button political and economic issue for the US. But while drug prices and the Affordable Care Act have been firmly entrenched in the crosshairs of public debate, what isn’t receiving nearly enough attention is the growing trend of technological innovations being introduced into the medical space that hold the potential to create enormous positive impact in modernizing healthcare treatment, driving significant efficiencies and bringing costs down. In some ways, Medtech takes a drastically different approach to healthcare, focusing on concepts like preventative care and precision medicine, as well as better targeted diagnosis. Incorporating strategic use of big data, artificial intelligence and even virtual and augmented reality allows practitioners to create more customized care for patients, which serves to reduce process and cost inefficiencies as well as an overreliance on prescription drugs. For these reasons and more, the Medtech industry has been gaining more traction from investors, particularly within the startup community. To highlight the emerging themes of the industry, entrepreneurs and industry leaders gathered at the Atrium Hotel in Irvine, CA earlier last month for the inaugural Med Tech Monday. Hosted by Med Tech Directory, the event served almost like a one-day crash course for startups, investors and professionals with fast-paced sessions that discussed everything from cybersecurity in medical devices, raising capital, marketing best practices, millennials, and the outlook for the year ahead. It also featured a number of startup pitches as well.
“From my experience, the industry has fragmented so much, and so the theme of the conference is ‘Innovation, Collaboration and the Year Ahead,’” said Dan Golka of MedTechDirectory.com, which produced the event. ”The innovation is about things you haven’t seen, time and again. The collaboration is to bring the different people together, to bring the lawyers, designers, the medical device companies, the CROs, the FDA people, the investors, and the startups all together. Here’s the thing, there are marketing people that have met lawyers today that got deals put together. There are startups that have met alternative financing people and gotten deals put together. This is not just one segment of the industry. This is everybody in our industry. If you ask everybody, you’re going to be surprised what a varied audience we have here.” Med Tech Monday was so successful that the second event date has already been set. The next Med Tech Monday going to be held on August 7th, 2017 at the Atrium Hotel in Irvine CA.
From FDA talks, Startup Presentations, How to find money, the latest in medical software, med tech marketing and Cyber Security Med Tech Monday had it all. To help startups fine-tune their pitch, marketing guru Joe Hage of Medical Marcom laid out effective strategies that early-stage companies and entrepreneurs should adopt, especially through the digital landscape.
“Know your target and be able to present to them why your investment is better than other investments, and why they should believe,” Hage said. “Your unique value proposition is the very first start. If you hire a consultant for anything and they don’t ask you what this is, and you can’t describe it, then you’re off to a rocky start… I talk about digital marketing because that’s where everybody starts these days, but marketing is marketing. How will you be known? How can you be found? When you are found, can you be engaging? And when you’re found and are engaging, do you give the prospect a way to get in touch with you? This really is the essence of what marketing is.”
Join us at our next Med Tech Monday on 8-7-17. It will be held at the Atrium Hotel in Irvine, CA. You can get register here at http://www.MedTechMonday.com To be a speaker or sponsor you can email email@example.com or call 714-925-6511
#medtech #medtechmonday #medicaldevice #startup #VC #Irvine #conference #biotech #FDA #medtechdirectory #SBA #medtechconference
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