The case for the case study: An effective marketing tool

by Abhinandan kumar Delhi Packers and Movers Will Ease Your Relocation The plain old fashioned case study is one of the most effective weapons in any “marketeer’s” armoury. Provided it’s done well, a case study can perform a number of key tasks at a fraction of the cost of other marketing tools for a Telecoms Marketing Service Provider.

First and foremost, a good case study is one of the single most persuasive ways for you to establish your credibility. It’s a cast iron reference from a satisfied customer, someone who was so pleased with what you did for them that they took the time to help out and put their name and reputation to a detailed endorsement of your company. A customer quote is a little marketing nugget that goes a long way to creating trust with your prospects and helps to move them a little further along the pipeline. We all live in a media-rich society with an audience hungry for content. We are always encouraging people to re-use content and better still share content, and we practice what we preach.

By share we mean that our case studies are not only great marketing material for our own business, but with agreement they can also be great free marketing for everyone else involved in its creation.

Secondly, a case study brings the benefits of your product, service or company to the fore in a way that many other marketing tools don’t. Depending on what the case study covers, and the company issuing the case study, some details may differ, but its objectives are always the same – to showcase your products and services and the benefits they provide to your customers. Narrating the story of a real-life situation takes you away from the dry, technical features that can dominate marketing collateral in high-tech industries and allows you to focus squarely on benefits. The case study should tell a convincing story of how feature A translated in concrete business benefit B for customer C. It puts hard to grasp features in a context that customers understand, moving them another step closer.

Thirdly, a case study is a hugely versatile piece of marketing collateral. Editors love them; a good case study is a great way of gaining free editorial space in your target trade journals. They’re excellent linkbait (more of this in an upcoming newsletter), websites have a huge appetite for new material, so a well written, keyword optimised case study can have a profound impact on your site profile, generating numerous backlinks, raising search engine performance and site traffic. Let’s not forget that they’re a great tool for the kit bag of the field sales team, excellent supporting collateral for technical sales.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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