Social Media Is Integral to Digital Marketingby David Law Works as a Freelance Writer
Social media offers a large scope for online branding. Hence, PR relation agencies are considering the benefits of social media with greater importance.
Digital marketing has acquired a sharper edge with social media. The role of social networking platforms is to engage with people in the circle – hence has found a beneficial use as the right tool for a public relations agency to engage with customers, consumers and business contacts. With greater focus, PR firms are harping on social media which is integral to their digital marketing strategies.
Social media is yet another blessing of Internet technology bridging lives and making millions come closer within the business sphere. Business now can be done in a jiffy, because of the lightning fast human connect across social media audience.
Social Channels Raise Awareness
Social networking sites were primarily for connecting with friends and followers. But gradually, with more mass acceptance, it infiltrated in the business spheres. As of now, it has become a potent platform for raising brand awareness about a company/ organization/ business entity by connecting with people who matter.
This connection is extremely crucial, because as a digital marketer you can spread a word about your/ client's company. If a new product/ service is launched information can be circulated within quick time. Social sites have a viral effect on any piece of info posted on their platform. With more social sharing, news pass from one to the another effortlessly and without spending a dime. Thus, these networking sites help in raising brand awareness by word-of-mouth promotion.
The Good Points
High on Interaction – As more and more people connect with a business profile and share links, PR firm can pass on the company messages and keep customers/ contacts updated with latest news and events. Having a huge fan/ follower base is helpful in this regard. Regular business updates help keep a company's professional image in front of its audience, which is important for branding.
Measurable – User behavior can be studied. The quantifiable social interactions will help judge brand popularity and social acceptance. It is easy to get customer feedback by tracking online social reactions. Even the rival market can be studied (tracking high/ low fan following) to judge the stand of the company in the marketplace. Judging the trends and behavior is effective for any PR company to take the next step in marketing a company product/ service.
Social Channels That Reap Benefits
Facebook, Twitter, MySpace and Pinterest are some of the social channels being used for brand promotion by public relation agencies. Choosing the most conducive platform depends on the nature of the business. Frequent tweeting on the microblogging site Twitter help to engage followers with tits and bits of business. Facebook is powerful to aid in viral spreading of company news and updates. MySpace is perfect for businesses connected with hotels, restaurants, and music. Pinterest, the single visual networking site, is being explored more in context of companies having visually appealing products in store.
Social media is an extensive promotional medium in the hands of the digital marketers, pretty much sufficing the role of search media marketing in garnering successful results in online marketing, that too in the most cost-effective manner.
If you are looking to tap the benefit of social media for your business, get in touch with digital marketing experts of a China based public relation agency.
Created on Dec 31st 1969 18:00. Viewed 0 times.