Ryan P. McAweeney: Defining a New Dimension of Direct Marketing

Direct marketing has always generated polar reactions from marketing experts. While some resort to direct marketing for the exceptional returns promised, others refrain from it for a variety of reasons. However, what the critics do not realize is that when it comes to direct marketing, the approach is all that matters. If you know your ground and use the right approach to connect with prospective customers, direct marketing can sure yield remarkable results; this has been repeatedly proven by likes of Ryan P. McAweeney.

Born and raised in San Diego, California, Ryan P. McAweeney is placed among the most proficient direct marketing pundits. Extensive exposure to diverse fields of direct marketing enables Ryan to create highly effective direct marketing campaigns for a diverse array of clients. He has been active in the direct marketing business since 1992 and has literally worked his way from the design department to the print department to sales. As a result, he possesses in depth understanding of all aspects of the field. 

In 2008, Ryan P. McAweeney laid the foundation of Vertical Direct Marketing Group. In less than six years, the company has become one of the most trusted players in the segment. Insiders from the marketing industry believe that the prime contributor attributable for the company’s immediate success is Ryan’s unique multichannel approach to direct marketing, which is now widely accepted as a proven plan to yield optimum conversions and return on investment. 

Since inception, VDMG has developed and implemented a wide spectrum of highly successful client campaigns on various scales, delivering great returns for the clients on each occasion. The company ensures that the investment of their clients is utilized in the most efficient manner, which is critical to ensure long-term success in today’s competitive and increasingly challenging global markets. 

In order to ensure maximize profitability and growth, Vertical Direct customizes a strategic marketing plan for each client. Every direct marketing campaign by VDMG starts with the development of a comprehensive business plan aimed at enhancing the brand value, delivers a clear advantage to the target customers, and defines the ideal demographic to be targeted for the product or service to be marketed. 

Today, Vertical Direct Marketing Group – the brainchild of Ryan P. McAweeney – is being led by a dynamic management team that brings to table more than four decades of collective experience in Marketing, Design, Direct Mail, Printing and Business Management.