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Referral marketing- A good Business to business marketing strategy

by Sudhir Kumar Referral Marketing

Everyone better know that successful business only depends upon good marketing strategy. Most of the companies are tapping towards the referral marketing and asking people for referrals as the way of promotion of their company. This idea of promotion helps in generating traffics on the website and money as well. Referral marketing is a best business to business marketing strategy which also helps in spreading the networks of companies.

There are so many companies who use different marketing tool among them some are not finding good result and some companies are extremely successful. In such case every company needs to analyze their mistake and try to use different types of tactics. Here I am explaining which needs to look upon by every business owner timely these are

1.     Customer surveys

Before running new campaigns and generating new marketing strategy it is important to ask for feedback from your customers. It will help you in knowing that how they feel about you making business with you. How they heard about you from the others. With tactics are working out among them. You can take feedback from your customers through e-mails and rating systems. The feedback system will help you in knowing strong and weak aspects of your business and give a chance to make them better.

2.     Referral programs

Adopting best referral program campaign for your business not only a best way to increase your business it is also affordable. This is a business to business marketing. You will be able to easily track weather your customer is referring someone to you and how many other business are referring people to you after adopting referral programs. If referral marketing is proved well effective to you then you will be able to eliminate your other marketing expensive easily. Take a chance to promote your business through installing referral programs at your website by posting best offers on successful competition of referrals and encourage people to refer their contacts to you.

3.     QR codes

Another best and tractable business marketing tool is QR codes. These codes store special coupons on your website so that your customers can able to scan these codes and utilize them by purchasing so many things from your websites. You will be able to know that how much customers were able to redeem those vouchers.

4.     SEO and PPC

Search engine optimization and pay per click is another one of the best way to increase traffic on your website and increasing your daily sales. Search engine optimization increases the chances of getting higher ranks in organic page of goggles. It can also be done by writing good SEO based contents and doing SEO of those contents.

PPC stands for pay per click post your ads on Google and the other the other hosting website will get the reward as money for clicking these ads by the people. This is called pay per click which will also be more beneficial for business marketing and promotion.


Author Bio

I am Mamta, an electronics engineer and a freelance content writer. I have 1.5 year experience in SEO based content writing. I have passion in creative writing and worked on various niche, besides of writing I love singing, sketching and watching movies. I love to weave my ideas, visions and knowledge into words and expression that’s why I am here as writer.


About Sudhir Kumar Freshman   Referral Marketing

12 connections, 0 recommendations, 42 honor points.
Joined APSense since, April 22nd, 2015, From noida, India.

Created on Dec 31st 1969 19:00. Viewed 0 times.

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