Online Music Player Websites, an Integral Marketing Tool for Musiciansby Efusion Soft Marketing Promotional The development of the mp3 music store has changed the face of the music industry so rapidly; it can make most musicians heads spin. As a developing or up-and-coming artist, you probably have a melange of questions rolling around in your head about ways to market your product. You may even feel that all the marketing hype detracts from your creativity. But yet that one question keeps niggling at you. How do I sell my music?
Common concerns range from decisions about what kind of live gigs to play and how much to charge. You probably question if you should make a CD or just sell songs on line. One of your biggest dilemmas may be how to use social media and online presence as a means of getting your music to the people that will love it.
These days every artist that wants to be noticed should be using a web-based music application as part of their marketing plan. Before embarking on this journey, many artists ask themselves the same question. Should I sell my music or give it away? The correct answer probably lies somewhere in between. People like a free sample of music before they push the “buy” button.
There are a few things to think about when choosing the mp3 music store that you will be using to gain direct access to your fans. You will want a simple interface, you definitely don’t want an upfront expense and you will need an easy way to collect your earnings such as PayPal. Of course you will want to check out a few online music player sites and compare how much percentage of earnings you will get to keep. It is also very helpful to have an inclusive reporting system available that will allow you to download reports pertaining to views and sales.
The next thing to consider is how to co-mingle your online music player with social media such as Facebook and Twitter. Find a site that will offer a webpage that you can post and use as a networking tool on your favorite social sites. Remember, you want to get your music heard by as many potential fans as possible. If you have several members in your band, just think of how many people can be reached just through the collective Facebook friends of each member.
Another great marketing tool for your music is to post a coupon on media sites or in an email newsletter. You can offer a free song for a limited time or a percentage off a whole album. Clever offers will pique the curiosity of potential listeners. One last important tool is to collect a database of fan email addresses by offering them something interesting. This could be anything from a free download to a downloadable photograph. With a few tools and a little time you can find the audience that you have been hoping for.
Created on Dec 31st 1969 18:00. Viewed 0 times.
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