Articles

Mobile Wallet – Utilize its power

by John Mack Online Marketing
Gone are the days when mobile was just used to make calls or take calls. With the advancement of mobiles, they have taken over desktops. Be it connected via social mediums or shopping, you can rely well on your smart phone & enjoy the power of technology.

We all have seen a drastic increase in online shopping portals & who all seem to be taking advantage of this? It’s us; don’t we just prefer to shop online while sipping coffee on a lazy Sunday morning? Mobiles have taken us closer to shopping & making payments too.

Mobile commerce as we call it… is growing rapidly & enables buyers to make payments via their mobile device in a physical retail environment, thus turning the mobile device into a mobile wallet. Some known brands in the mobile wallet are Western Union & Golden Mobile with its GoMo wallet offering.

Now let’s understand more about mobile integrated payments

Mobile payments are usually received or send via encrypted bar code that enables transfer/ receipt. A barcode is similar to a numeric code. It differs because it can be scanned by an optical reader at the point-of-sale. The mobile commerce companies are capable of creating a bar code, and the process of incorporating these barcodes into a mobile display is similar to incorporating any other data.

Benefitting from the mobile loyalty programs

A mobile loyalty program is similar to a traditional loyalty program; the only difference is that the loyalty points or purchased units are stored virtually on the mobile phone. Loyalty units can be redeemed via mobile device by filling in the form available on auxiliary system such as a website.

Setting up a loyalty program is just like implementing a mobile marketing program. Here are the steps:

1.    Build a mobile database of willing customers (in this case, loyal customers).

2.    Establish a unit/reward system and set up a system that allows your customers to accrue points on the mobile phone.

3.    Distribute rewards based on consumer activity.

4.    Selling mobile gift cards


The writer is an expert in the field of industrial service providers with focus on  Mobile Wallet Payments and  Mobile Wallet Payment.



About John Mack Advanced   Online Marketing

121 connections, 0 recommendations, 308 honor points.
Joined APSense since, December 27th, 2012, From Toronto, Canada.

Created on Dec 31st 1969 19:00. Viewed 0 times.

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