Marketing Across Borders American Marketing VS Canadian Marketing

Can you use the same marketing techniques on everyone who speaks the same language? Can you use the same marketing techniques on Canadians, Americans, Britons, and other Englishspeaking audiences?

If you answered you only half right.

In reality, people from different countries think differently, and therefore, their buying processes are different and they have different needs. Depending where you are in the US, you can find heavy influences from other cultures such as the Spanish culture and surf culture. In Canada, cultural influence varies greatly depending on location as well, but the influence is different. In the far west, you find a lot of aboriginal and Asian influence. In central locations, Ukrainian and German cultures prevail, as well as First Nations peoples. You find the French in Quebec and several other locations from the middle of Canada eastward, and the Cajunlike influence in the far east.

Laws, Rules Regulations

Health, medications, entertainment, and many other industries may be heavily regulated in both countries, but they vary greatly between the two. Legal ages vary greatly by province, and so does the types of entertainment available.

Advertising and business regulations also differ greatly. While some tactics are legal and used frequently in the US, they aren always legal in Canada. Tobacco products, for example, can be advertised and must be hidden in stores. This means traditional ad campaigns and tactics aren allowed north of the 49th Parallel. Tobacco product packaging also has to have specific warnings, in approved formats and sizes.

Lingo and Speech

Do you know what a Rubber Mould manufacturer hug is? What about an ear While you likely won have to use these words in your marketing (unless you sell hoodies or pastries), you do need to recognize there are vast differences in speech and terms between the two countries.

Buying Habits and Consumerism

While there certainly are some similarities between the China Mould brands and buying habits in both countries, they far from the same. Brands different greatly, box store brands, and even the Rubber Mould manufacturer products available vary greatly.

The way people buy and research their purchases differ greatly as well. For example, more Canadians use Bing than Americans do, in terms of market share. More Canadians use traditional mediums to research their purchases than Americans (in terms of percentage).

There are many, many more differences between the two countries that need to be considered carefully before launching a marketing campaign. The best solution is to study the specific segment Rubber mouldings you targeting very carefully or work closely with member of the audience segment to optimize your marketing as much as possible.