by Rapid Printing Rapid Printing

Deciding on branding can be one of the trickiest decisions when setting up a business. The branding not only needs to be professional, but needs to be compatible with online and offline reproduction, reflecting the ethos of the brand, but also standing out enough to attract its target audience.


These branding guidelines are particularly important when it comes to business stationery, an essential for every business, and something used and seen daily by your customers.


An attractive, informative business card is certainly half the battle when it comes to those all-important business deals, and careful consideration should go into the design of these stationery essentials.


Many people make the mistake of overloading their business card. Be clear and concise, and also ensure to think about the quality of the card they are printed on.


Letterheads are another staple of the business stationery cupboard and these are vital for all sorts of business communication. When you are writing to customers or suppliers, only letter headed paper should be used. A quality paper with an attractive and appropriate letter head – which should include a logo, business address, and any links to social media or websites – will set the right tone.


Compliment slips are a great alternative to traditional carbon papers, but are also good to add notes into communications. These compliment slips should be reflective of the brand, and again contain information similar to that features on the company’s letter headed paper. Compliment slips are also useful to include when sending business cheques, and on the same note, some companies may like to look at cheque printing to provide a very personalised image when it comes to making payments.


Another popular piece of business stationery are folders used to include marketing or promotional materials, contracts or pricelists. These can provide a very glossy image of the business, but are most definitely luxury items in terms of business stationery.


When it comes to making your brand stand out, it is essential to think about the quality of the materials used. Consider the quality of the paper and card, the printing quality or the inks used, any effects you can add, and the essentials and luxuries you need and want for your business.


Most importantly, ensure consistency, and prevent overloading, choosing an image that makes your business stand out, but retains professionalism is key. Custom stationery printing is available from a host of suppliers, but consider each carefully.


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About Rapid Printing Junior   Rapid Printing

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Joined APSense since, October 7th, 2016, From Kelowna, Canada.

Created on Dec 31st 1969 18:00. Viewed 0 times.


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