MAKE YOUR BUSINESS PROMINENT WITH BUSINESS STATIONERY
by Rapid Printing Rapid PrintingDeciding
on branding can be one of the trickiest decisions when setting up a business. The
branding not only needs to be professional, but needs to be compatible with
online and offline reproduction, reflecting the ethos of the brand, but also
standing out enough to attract its target audience.
These
branding guidelines are particularly important when it comes to business stationery, an essential for
every business, and something used and seen daily by your customers.
An
attractive, informative business card is certainly half the battle when it
comes to those all-important business deals, and careful consideration should
go into the design of these stationery
essentials.
Many
people make the mistake of overloading their business card. Be clear and
concise, and also ensure to think about the quality of the card they are
printed on.
Letterheads
are another staple of the business stationery cupboard and these are vital for
all sorts of business communication. When you are writing to customers or
suppliers, only letter headed paper should be used. A quality paper with an
attractive and appropriate letter head – which should include a logo, business
address, and any links to social media or websites – will set the right tone.
Compliment
slips are a great alternative to traditional carbon papers, but are also good
to add notes into communications. These compliment slips should be reflective
of the brand, and again contain information similar to that features on the
company’s letter headed paper. Compliment slips are also useful to include when
sending business cheques, and on the same note, some companies may like to look
at cheque printing to provide a very
personalised image when it comes to making payments.
Another
popular piece of business stationery are folders used to include marketing or
promotional materials, contracts or pricelists. These can provide a very glossy
image of the business, but are most definitely luxury items in terms of
business stationery.
When
it comes to making your brand stand out, it is essential to think about the
quality of the materials used. Consider the quality of the paper and card, the
printing quality or the inks used, any effects you can add, and the essentials
and luxuries you need and want for your business.
Most
importantly, ensure consistency, and prevent overloading, choosing an image
that makes your business stand out, but retains professionalism is key. Custom stationery printing is available
from a host of suppliers, but consider each carefully.
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Created on Dec 31st 1969 18:00. Viewed 0 times.