Magento Is Hands Down The Best eCommerce Platformby Smita Sharma SEO
The first challenge which a business owner has to face when setting up an eCommerce store is to choose an eCommerce platform. There are over 40 eCommerce web development tools available in the market offering extraordinary functionality. But, none of them can beat Magento. It is a consummate eCommerce development tool which caters to all the requirements of an eCommerce business.
Magento is an open source eCommerce platform which ensures effective and appealing web presence. Built on the Zend Framework, Magento was launched in the year 2008 and is written in PHP. It has developed at a rapid pace and has powered nearly 20% of the online stores in the Alexa Top 1 million. With each passing day, the count of business owners opting for Magento web development is on the rise mainly because of its wide range of features. Some of the main features of Magento Development are discussed below: -
Supports customized development
Magento allows business owners to present their store in a way that they want. They can get a theme customized and tailor their store according to their plans.
Magento is preferred by numerous business owners because it gives them the complete control over the administration of their store. They can make whatever changes they like and whenever they like. An administrator can run multiple stores using a single admin panel and modify the content of the store at will.
Customer Centric Store
Magento aids in satisfying customers with its customers centric features. Business owners can give their customers the best ever shopping experience with features like easy navigation, categorized display of products, multiple images of a product, special zoom in feature, customer reviews, product comparison, password protected registration system, single page logout, multiple payment system and many others.
Magento comes equipped with a built-in SEO feature which makes your website more visible on search engines thereby, increasing the traffic on your website. Magento is also capable of managing the site load regardless of the amount of traffic.
Efficient reporting and analytics
Magento’s built in reporting suit showcases the performance of an online store and gives the owners an access to the happenings of their store. They can track the growth of their store by going through the various reports like tax report, sales report, product report, sales invoice report and etc.
Superb catalog and order management
Magento has a flexible catalog and order management system which help owners in the smooth operation of their store. The order management system has features like email notification and RSS feeds of orders, creation of multiple invoices, re-ordering of previous orders and much more while the key set of features of catalog management includes batch import and export, batch updates, tax rates per location and several others.
Top notch security
Magento restricts threats like virus, spam and hackers from invading the store thereby, relieving the store owners of one of the prime concerns of Security. Magento’s SSL certificates give a store owner the assurance of security.
With Magento, a store owner can take his business worldwide as it allows to present the store in multiple languages.
Besides, giving the store owners of all these above mentioned and many other features, Magento also allows them to extend the functionality of their eCommerce store with its vast directory of extensions.
If you are tempted by reading this article and have taken the decision of using Magento as a platform , it is advised that you hire developers for magento from an eminent Magento development company. You can find plenty of them in the market but you to be wise in hiring the right Magento development company which is experienced, understands your needs and is ready to work at your conditions.
Created on Dec 31st 1969 18:00. Viewed 0 times.