Know About Online Shopping Sites in Mumbai Offering Great Value For Moneyby Rihanna D'souza seo expert
A recent survey conducted by a leading newspaper in Mumbai and other big cities indicate that the trend in the market is growing response of customers to online shopping. There are also various reasons for that. Though as yet the proportion of online shoppers is just around 2%-3% of the total retail market in the country, the number is consistently growing. That is why there has been quite mushroom growth of online shopping sites in Mumbai and other metropolitan cities.
Benefits of Shopping Online
Some of the major benefits of online shopping are that the prospective buyers can conclude the entire transaction from the cool comforts of their own home. They do not have to experience the hassles of busy crowded market places and at the same time the safety of not having to carry cash is great for them. However the greatest benefits of shopping online is that these online sites offer huge discounts for their clients which no offline shops can ever offer.
The Online Disruption
For years together the brick and mortar stores had the monopoly in retail business but they now have a big rival in form of online shopping sites in Mumbai and other metropolitan cities where such shopping sites have come up. One has to admit that the offline shops can never match the huge discounts offered by the online shops.
More Enquiry and Less Sales
Some of the physical retailers blame their online counterparts as inviting more enquiries and fewer sales. At the same time the mindset of new era consumers is apparent from the fact that displaying ads and banners like “special offers” or discounts by the brick and concrete stores do not help much these days. Consumers are attracted much more by the ads displayed on the Internet and huge discounts and other promotional offers thereby. A comparison of the sales during the last year and the current year during festive occasions indicate that there has been drop in sales by the brick and concrete stores in the range of 20% to 30% whereas there was corresponding increase in online sales by 7% to 8%. It is a clear indication of more and more people turning their heads towards online shopping. Despite the brick and concrete stores trying their level best to stay in the competition they are failing as they cannot afford to give so many discounts as the online shops.
Dip in Conversion Rates
One of the impacts of growth of the online shopping sites in Mumbai is visible in the steep fall in the footfall conversion rates in the brick and concrete stores selling electronic products. Conversion rates that were around 25%-30% a couple of years back it dropped to around 15%-18% this year. This represents a dip in sales by around 10% during the festive season.
Even the big malls that were once bustling with people now looks a little forlorn and deserted even during festive occasions. While loyal customers still shops at the brick and concrete stores the question remains that how long they will remain loyal ignoring the online shopping sites in Mumbai.
Created on Dec 31st 1969 18:00. Viewed 0 times.