Importance of Free Website Directory List for Your Business

by Angela Chatterfield Local Business Listing Service

In the local SEO landscape of today, it has become indispensable for your business to maintain an accurate, updated, and consistent local directory. Local business directory listings are crucial for online presence of your business. More and more consumers look for businesses online these days. The World Wide Web is to consumers today; what the telephone directory was to consumers’ years before. The Internet has indeed become the best way to search for local businesses.

Here, we learn about local directory listings, their importance to your business, and places online where you should list your business.

What are Local Directory Listings?

Local Directory listings refer to online informational sources that consist of basic information about businesses. This basic information includes name of the business, business address, phone number, photos of the company’s building, hours of operation, and reviews or ratings. Local listings, such as Bing Local and Google+ Local feature into search engine results in the case of organic and maps’ searches.

Relevance of Listing Online

Free business listing online is critical to the success of your business, as accurate and updated local listings play a major role in Local SEO. Google and Bing populate websites at the top of their search engine results, when a user makes a local search. In case you have not yet claimed your local directory listing, there are chances of it having missing or inaccurate information about your business. You need to ensure that this information is correct and true to your knowledge, so that there is an increase in the visibility of your business listings.

Most importantly, consumers of a particular area use Google, Bing, and Yelp on their tablets and mobiles to search for local businesses in their area. You, as a business, therefore, need to make certain that you provide correct and compelling information; turning your searchers into leads.

Places to List Online

As far as listing of your business online is concerned, you should first do a quick search on Google with your business name. It is ideal to visit each local directory listing to claim and update your business information. List your business on various general and industry-specific small business listing sites across the World Wide Web. You may also conduct a search for your product and service offerings to look for other local directories that Google displays in the top search engine results. Go to each of these directories to add your local business information.

After you have claimed your business listings, don’t forget to review and maintain them on a regular basis. Doing so guarantees you that they always consist of the latest and the most updated information about your business.