How To Create An Effective Landing Page To Generate Pay Per Call?by Sarah Martin Digital Marketing
Landing page is referred as the stand-alone page on the website, dedicated to a special objective. Attracting visitors is the main focus behind the launch of a landing page. The fundamentals of advertising and online marketing are two major key points to keep in mind while creating a landing page. Recently, with the popularization of Pay Per Call the landing page is designed precisely for promoting the advanced PPC campaign. Skilled developers craft the best inputs in a landing page to make it user friendly, easy to navigate and easy to redirect callers to the company’s customer care center.
Below mentioned are the key points to create an effective landing page to generate Pay Per Call
· Conceptualization: Understanding audience and specific measures to attract them must be carried in straight forward outlook. What customers are looking for, what they need and what will make customers talk to executives; covers the major aspects of online advertising. A creative conceptualization helps to present the pay per call in an elaborative way that explains customers everything about the company. In addition, a planned concept generates maximum rate per call.
· Digital Marketing mediums : Along with marketing the promotion and advertising plays a vital role to increase the percentage of callers for pay per call campaign. Effective mediums of Digital Marketing such as SEO, SMO, email marketing and SMM promotes the pay per call campaign at diverse platforms of digital media. With better channelization the landing page is promoted on various high PR websites.
· Call diverting feature : To ensure, just by clicking the pay per click button the customers can easily call the customer care executive. Landing page should have the pay per click interface installed at right position on the right hand side or left hand side. Pay per call button visibility brings transparency to the landing page that immediately connects the callers to company representatives.
· Keyword rich content: People are searching for you, but tough online competition confuses audience that which landing page to trust and which not. By including high ranking keywords on landing page or interlinking the landing page link to blogs, articles and PR make the pay per call campaign significant.
Layout: Last not the least, the layout of the landing page should be of standard quality. Ensure landing page is not too fancy and highlights business, products and services in context to the pay per call. A user friendly layout with query form and ppc button is enough to gain as much sales lead required for promotion.
Created on Dec 31st 1969 18:00. Viewed 0 times.