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Gold jewellery and the Indian Craze for wedding bling
by Deepika Olive SEO ExecutiveAsk any average bride about what makes her excited about the wedding and two things should be common in all the answers you get: gold jewellery and the honeymoon!
You can't blame the brides for it. These two aspects of an Indian wedding are so deeply discussed across households and in the community that no one can escape it. From movies to sitcoms and novels to newspapers, the mention of jewelry and honeymoon are very frequent and that does weigh upon the subconscious of any bride-to-be. As if all of that wasn't enough the aunties and senior ladies won't let the bride forget about it. Gold jewellery and honeymoon are two aspects that she can never forget about.
The entire wedding industry has undergone substantial transformation in recent years. In the past the bride's father didn't have to worry about jewellery because he had heirloom pieces ready to be sent away with his daughter. The only concern he ever had was to organize a grand wedding. Now however the father has to plan for gold jewellery well in advance. Even if the family coifers are full of gold jewellery the designs could be completely out if fashion!
And also traditionally Indian families weren't very particular about diamonds, polki and other forms of modern ornaments but recently brides want more than just what their grandmothers left for them. All of that translates to one simple fact : even if the family has tons of heirloom jewellery, the bride's father will still have to worry about some more. Which isn't bad considering the fact that there are always hundreds if not less modern jewelers around town who can help with designing modern as well as traditional jewellery at very affordable prices.
You can't blame the brides for it. These two aspects of an Indian wedding are so deeply discussed across households and in the community that no one can escape it. From movies to sitcoms and novels to newspapers, the mention of jewelry and honeymoon are very frequent and that does weigh upon the subconscious of any bride-to-be. As if all of that wasn't enough the aunties and senior ladies won't let the bride forget about it. Gold jewellery and honeymoon are two aspects that she can never forget about.
The entire wedding industry has undergone substantial transformation in recent years. In the past the bride's father didn't have to worry about jewellery because he had heirloom pieces ready to be sent away with his daughter. The only concern he ever had was to organize a grand wedding. Now however the father has to plan for gold jewellery well in advance. Even if the family coifers are full of gold jewellery the designs could be completely out if fashion!
And also traditionally Indian families weren't very particular about diamonds, polki and other forms of modern ornaments but recently brides want more than just what their grandmothers left for them. All of that translates to one simple fact : even if the family has tons of heirloom jewellery, the bride's father will still have to worry about some more. Which isn't bad considering the fact that there are always hundreds if not less modern jewelers around town who can help with designing modern as well as traditional jewellery at very affordable prices.
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About Deepika Olive 
SEO Executive
150 connections, 1 recommendations, 402 honor points.Joined APSense since, August 14th, 2014, From Delhi, India.
Created on Dec 31st 1969 18:00. Viewed 0 times.
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