Food And Beverages: Nutraceutical Productsby Wayto Singh waytosingh Over the recent few years food and beverage industry has changed significantly. In this rapid lifestyle of today’s generation people need more health benefits from their foods. Nutraceutical manufacturers has profited massively from this sudden change. The word Nutraceutical actually combines the two words nutrition and pharmaceuticals. They are further defined as any food that gives health benefits to people which includes prevention of diseases. Nutraceutical Industries are a part of global economic change in our life today.
Nutraceutical manufacturers represent a fast and changing institution that provides an opportunity to combine scientific discovery and ever growing interest in the consumers in our health enhancing foods. Nutraceutical Industries observes and monitors the trends in the health of people and changes accordingly and thus the commodity of the Nutraceutical Industries represents a direct response to the demands of the consumers.
Nutraceutical manufacturers first emerged as an industry in the early 1990’s due to the growing health concerns in our society, although the tremendous growth of Nutraceutical Industry came in the early 2000’s. The main reason for sum a great rise is due to the ever growing consumer demand. The consumers today wants to pursue a very healthy lifestyle; a lifestyle free from diseases like high blood pressure and diabetes. United States of America, European Union and India are the largest Nutraceutical manufacturers in the world today. In developing countries like India, China and others the middle class population is moving towards a healthy lifestyle. The Nutraceutical market contains mainly the following three things: Foods, beverages and dietary supplements. These supplements are available in the form of liquids, capsules and tablets.
Nutraceutical industry in India is expected to reach USD 6.1 billion by the year 2020 due to the increasing knowledge about health according to a report. It’s about USD 2.2 billion at present. The urban areas in India are more health conscious than the rural areas as the Nutraceutical market is more affected in the urban areas. Minerals and vitamins hold thirty six percent of the of the total Nutraceutical market in India. Probiotics contain five percent of the Nutraceutical market and omega-3 fatty acids has 5 percent of the share.
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