Dystopian Patterns in Modern Eco Business Structureby Murray Simon Blogger
Because world sustainability has been made into a crisis issue, eco related businesses which are trying to turn the trend around often go about addressing the issue in an incorrect manner. Dystopian patterns have been gradually seeping into the business structure of the modern eco friendly oriented company.
By making the entire company about addressing the crisis, you are making it about the crisis itself. Since the company is founded with the assumption that will continue running ad infinitum, then there is a basic assumption that the crisis will continue ad infinitum.
Of course, this is ridiculous.
There is no way of knowing what will happen in the future, and which of our current efforts will make a lot of difference in the future. As for crises, the human race has an uncanny knack for handling tragedy and misfortune quite well and rising again afterward. Therefore, a business based on and centered solely around a crisis is just asking for dismantling.
Modern eco friendly businesses must have a vision for the future, a positive vision. Even if this is not the one which comes about, at least the goals of and the forward movement of the business will be based upon the future as a hopeful and entrancing place. Naturally, we all wish to have this kind of future, but many eco friendly businesses are still based around the idea that all of the problems of our current events will continue on forever, and that is not a hopeful future.
Examine your own business, friend. Examine it, comb through it, discipline it, and strategize over it.
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This Article has been taken from: http://www.envirosafesolutions.com.au/articles/dystopian-patterns-in-modern-eco-business-structure/
Created on Dec 31st 1969 18:00. Viewed 0 times.