Digital Marketing is heart of online business or for that matter any online or offline business

by Rahul Chavan rahulch15
Digital marketing is growing at a very fast pace with new challenges and peaks to explore and conquer. Simple definition of digital marketing can be cited as promotion of products and services through various modes of electronic media. Due to digital marketing several budding entrepreneurs realized their dream of having successful business. 

It is shift from the earlier old paradigm of marketing by advertisement in magazines and newspapers, making multiple phone calls or personal visits to prospective clients, thereby resulting in overhead costing. The new platform of digital marketing consists of various exciting channels such as designing a decent website and promoting it online and offline to target customers, creating awareness of products through social media platforms, advertising through visually appealing banners and placing them at strategic points, sending emails to prospective customers about products and services, creating website which is mobile phone friendly because today more than 25% percent traffic on website is from mobile, making website search engine friendly through SEO, SEM, SMM, and many more options. 

Today, due to internet boom people seek information and do their thorough research. Internet users are growing day by day and online shopping is also growing by leaps and bounds. Search Engine Optimization (SEO) is a powerful tool to increase web traffic on the website for any business. The SEO, SEM, SMM through search engines like Google and other search engines is a boon to small business houses, an entrepreneur as well as large corporate houses. Thus if a businessman is aware of the procedure to do SEO, SMM and SEM, he can definitely market his products from this website without having to hire marketing staff, thereby significantly reducing the expenses. 

It becomes imperative to be aware of digital marketing strategies. If you have thorough knowledge of certain aspects of digital marketing such as SEM, SEO, SMM it becomes a worthy business asset or a very good qualification for lucrative job in any top IT firm. 

There are very good institutes such as GLOBAL TRAINING INSTITUTE offering courses in SEM, SEO, SMM and various other related subjects such as PPC using Google Adwords. The curriculum of the courses is at par with major universities and the teaching faculty of the institute is competent and experienced. Hence Global Training Institutes is now considered amongst the most popular institutes in Mumbai amongst the IT professionals, in a very short span of time. 

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About Rahul Chavan Junior   rahulch15

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Joined APSense since, July 25th, 2014, From Mumbai, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.


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