Different Types of Trade Show Display

by Displays Exhibits 1382 Valencia Avenue, Suite H, Tustin, California

Do a little research into trade show displays and you’ll find there are an overwhelming amount of options on the market. Numerous sizes, dimensions, materials, and more help to create the vast amount of available styles each tasked with attracting trade show attendees to drop into your booth. Every display type has its’ own benefits and drawbacks ranging from versatility to mobility. Recognizing what each style can bring to the table for your trade show booth is the first step to securing a successful marketing strategy on the road. Not all products work to attract attendees in the same way, and not all types are interchangeable in different trade show environments.

Pop up displays and fabric walls are a common choice for those brands looking for ease of setup with a large impact. These straight or curved designs accommodate lengthy graphics that can span almost the entirety of the booth making them the perfect backdrop material. A branded pop up display or fabric wall creates an overall focal point for your booth with an eye-catching graphic and recognizable logo. The pop up display and fabric wall type of display sets the stage for your presence at a trade show.

Modular displays incorporate a similar large graphic like pop up displays, but creates more of an all-in-one booth space. Modular displays have attention grabbing lines that frame their graphics, and built in table-top/shelving areas eliminating the need for too many other stand types. A modular display can be great for brands looking for a one-stop-shop type of solution to their booth marketing needs. Without the need to buy additional accessories, the modular display can be space and money saving for brands on a budget.

Slatwalls are made for brands looking to merchandise their product on the trade show floor. Instead of pitching information and images, the slatwall display types allows a business to creatively showcase their product right within the booth space. Customizable panel allows brands to effortless create merchandising space within their exhibit for customers and clients to peruse, pick up and experience firsthand. These display types can be used in addition to others, but use their products themselves to send a message to booth exhibitors.

Banner stands are a much more multi-tasking display type and favored by brands who work in multiple environments throughout the year. If your business attends both indoor and outdoor events and trade shows, the banner stand can be a great investment piece. Used on its own in small spaces, or used as an add-on in larger spaces, banner stands can be instrumental in getting the attention of conference and expo attendees in either case.


Katie Lennon has over 10 years of experience working in the trade show industry. She specializes in creating the ideal space for companies looking to stand out with their slatwall or trade show displays. She likes to provide consultation on all trade show related things, including pop up displays and other trade show necessities.

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