Building Online Relationships!

by Irene Blackett Marketing Tools And Training

As statistics show us that it takes about 7 follow up emails before the average sale is made through auto responder interaction with your mailing list subscribers, it goes to show that people tend to hold back their wallets most of the time until they have established an online relationship with you. 

Just like getting the initial sale online is a venture into the art of building online relationships, so is the customer service or after sales service as well. Follow up and overdelivery is especially important when it comes to your online customer or potential customer.  

There are numerous ways for your business to interact with your customer or website visitor thus building online relationships. 

Most businesses online make use of an auto responder because this keeps a mailing list database of people grouped together making it possible for easy contact and following up. Once your web forms are online and ready your visitors can sign up and get direct-response follow-up messages emailed to them that address their specified needs.  

It is easy to set up and once the setup is completed, it takes a lot off your hands when it comes to the work of interacting with prospects or following up on customers with after sales service. Providing informative emails rather than constant hard selling will go a long way towards building trust and credibility with your leads.  

Running a blog is another interactive way of keeping in touch with your customers. You will be giving more information and your customers can comment and ask questions related to the post.  

When signing up for a web host from which to run your online business   make sure you get a range of helpful scripts for customer interaction. This would include customer support systems, discussion boards, e-commerce platforms, image galleries, polls and surveys and indeed blogs. 


PS: This Ecommerce site could be just the ticket for you:


About Irene Blackett Committed     Marketing Tools And Training

507 connections, 5 recommendations, 1,216 honor points.
Joined APSense since, November 3rd, 2008, From Midland, Canada.

Created on Dec 31st 1969 19:00. Viewed 0 times.


Manali Patel Senior  SEO firm
Really informative article.Thanks for suggest.
Oct 25th 2011 08:48   
Irene Blackett Committed   Marketing Tools And Training
Hi Manali - thanks for feedback, glad you found it helpful!
Oct 30th 2011 23:14   
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