3 Ecommerce website solutions to rememberby Reena Mehta digital marketing
An Ecommerce website has specific needs. Anybody providing Ecommerce website solutions for this beast should know some basic information.
An e-commerce site is not easy to maintain. But you don’t need me to tell you that. Chances are that you are doing a great job keeping it updated. An e-commerce website is not a normal website. It is a commercial machine that has to welcome its visitors with beautiful design and at the same time, it urges them to buy. Just like a mall. It is well known that every mall is designed in such a way that visitors who enter even for a stroll are enticed to buy something. So everything has a place and there is a place for everything.
Do you judge a book by its cover?
Of course, you do! You usually try out a new dish at the restaurant if its fancy name is interesting or the photograph is really attractive. A retail establishment becomes more luring when the employees shown in their advertisement are more attractive. Whatever the product, it should be striking because humans love beautiful design. An attractive website will play a key role in converting visitors into buyers.
Slow and Steady is boring.
Thankfully broadband is getting better. However, research shows Ecommerce websites have become slower due to growing traffic. In short their success is working against them.
Unless you are the preferred shopping site for your die hard loyalist your website will lose customers - who are impatient - due to loading time. 25% of your visitors turn away if your website takes more than 4 seconds to load. How do you solve this problem? Here your e-commerce website solutions provider should use the best Content Management Systems (CMS) that is ideal for you. Your web server should be high performing with negligible downtime. Avoid using embedded links or other feeds and repair all broken links. This will decrease the load time of your website.
Use Microsites effectively.
Microsites design is an essential part of an e-commerce website or for that matter any website. However, this aspect of web design has to be used effectively. The idea of having a microsite for every vertical is long dead, but a microsite can definitely be used to direct traffic to specific areas of a website effectively. It could be used for launches and sales.
These are some of the things you can do to influence your customers. They are out there waiting, hopefully not for your site to load.
Created on Dec 31st 1969 18:00. Viewed 0 times.