How to choose a safelist and how to use them for email marketing

by Pierre Fricker Web Illiterate

The other day I read an article by Philippe Moisan about his experience with safelists. Well, I just wanted to add a small comment to his article, but what came out was a short guide about how to use safelists.


Now I guess, some other people might like to get some info on how to use safelists. So I decided to copy my comment and publish it over here.


Before I go on, let me tell you what this article is not about: All safelist have a referral program. Some have crosslinks with other safelists or traffic exchanges. Most have some sort of bonus program. I'm not going to talk about those. In this article I will stick to email marketing.


Like most Internet Marketers I use safelists. I personaly use them mainly for promotion of new programs I joined. First because I can't expect all members of my list to join with me each and every program and second It helps me in building a larger list.


I think it doesn't matter so much which safelist you join. But before joining a safelist you should consider a few point and do some research.


First find out how many members this safelist has. Personally my best experiences were with safelist having between 5'000 to 15'000 members. I guess this has to do with the fact, that the more members a safelist has, the more emails you will get. And nobody will go through a few hundred emails from one safelist alone. So there is a big chance your email will not be read before being deleted.


Nexr you should check out on Alexa what the safelists ranking is  One with a worldwide ranking below 50000 I would say is good. one below 20000 is excellent.


Also check what you can do with your credits. Can you just email the members with it or can you e.g. convert them to banner ads or text ads? Don't forget to check how many members can you reach with a Credit mail. And how often can you mail.


Now every safelist will offer you some kind of Solo ad. Here the price vary.Some safelists will offer you Solo ads for a few dollars,. Others will ask for up or even over $100 for just one ad. Personally I set the limit at $25.


If you want to use credit mails only or purchase some Solo ads is up to you. In both cases you have to make your email stand out, if you want it to be read. So spend some time finding a catchy subject line. If you are promoting some program, never use the subject line they provide you!  Create you own one. Let all the others use the same subject line.

Don't spend time writing long emails where people have to scroll down for ever to find the link to click. Make it short! 


Just as important as a catchy subject line is your splash or landing page. If you have the possibility to get or create your own splash page, don't think twice! Use it! Make your product stand out! It's not so important how good your landing page is looking. Important is that it's unique. More people will stop and check it out and your convertion will definately increase. Try it out. Use the same email ones with the landing page supplied by the product you promote and ones with a landing page created by you. When using the later one your conversion will increase at least 10 fold!


This are the points I'm taking care when joining a new safelist and when mailing to the members.


What is your experience with email marketing through safelists? Would be pleased to hear from you.


Or you want to share your experience with others? How about joining the Safelists and Mailers Group?

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About Pierre Fricker Senior     Web Illiterate

263 connections, 2 recommendations, 552 honor points.
Joined APSense since, May 19th, 2011, From Langenthal, Switzerland.

Created on Dec 31st 1969 18:00. Viewed 0 times.


Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
May I suggest that you add a note with a link to join the group, Eric ?
Jun 8th 2011 16:51   
Pierre Fricker Senior   Web Illiterate
Yes, and how do you do that?
Jun 8th 2011 16:54   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
I will send you a PM with the HTML code
Jun 8th 2011 16:57   
Pierre Fricker Senior   Web Illiterate
Thanks Philippe!
Jun 8th 2011 17:00   
Irene Blackett Committed   Marketing Tools And Training
Great article Eric; good suggestion Philippe!
Jun 8th 2011 19:44   
Pierre Fricker Senior   Web Illiterate
Thanks Irene!
Jun 8th 2011 20:06   
Irene Blackett Committed   Marketing Tools And Training
You're more than welcome Eric. Enjoy your nite. Irene
Jun 8th 2011 20:09   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
Thanks, Irene, I'm trying to find as many different ways as possible to let people know of the existence of the group, I expect we will have plenty of good stuff to share.

Good work, Eric :)
Jun 8th 2011 21:01   
Warren Contreras Magnate I   Old Retired Guy
I have been getting back into using safelists since I have a good paying program that's so cheap. I do think the splash page is a good idea and even customize it to address the safelist members specifically. Then to be honest, I'm not above filtering the normal 100 point emails into the trash and just click on the 1,000 point contact solo-ad emails. The points build up a lot faster.
Jun 17th 2011 18:39   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
I wonder, Warren, if many people do like you do, then solo ads are definitely the way to go
Jun 17th 2011 18:43   
Warren Contreras Magnate I   Old Retired Guy
Not necessarily Philippe, solo's cost money and the credit ads can be free. The only reason I use safelists is for the program we both use that only needs very few referrals to become successful and then only because it's SIMPLE and I can show beginners how to duplicate what I do. Once you get VOLUME EXPOSURES it increases the odds, especially if you have a dozen referrals doing the same thing and anyone that joins goes under you anyway.
Jun 17th 2011 18:47   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
I left the program, Warren, I was on the fence about it
Jun 17th 2011 19:00   
Mohann Krish Advanced   
Eric, btw, are you a professor? Reading your article made me go back to my college days and imagine listening to your wonderful lecture. If people don't read such stuff, I wonder either they know it all or they don't pursue their goals seriously.
Jun 19th 2011 12:13   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
If Eric is a professor, knowing Nev is a ( just ) retired career teacher, and you Mohann who takes complicated subjects and make them accessible, APSense is more and more becoming the place for new marketers, and those who still make foolish mistakes, like me
Jun 19th 2011 12:17   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
I just posted the link to this article at IBO :)
Jun 19th 2011 12:19   
Pierre Fricker Senior   Web Illiterate
Thanks Philippe. Was on the way to do it too.

@mohann: No I'm no professor. I'm an full blood engineer who went on to study economics and who had a lot of arguments with the professors. Nowaday a smoke management exec. What I do here is just on the sideline for the fun of it. And if you can make a couple of bucks at the same time, it's even more fun. Sorry, that I can't come up with a rags to riches story :)
Jun 19th 2011 12:35   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
professors, engineers, same kind of people, i.e. you are the thinkers, we techs make them work LOL
Jun 19th 2011 12:50   
Pierre Fricker Senior   Web Illiterate
It always takes two to make the world go round.
Jun 19th 2011 13:01   
Warren Contreras Magnate I   Old Retired Guy
"And if you can make a couple of bucks at the same time, it's even more fun", but if you can make more than a couple, it's even MORE fun.
Jun 19th 2011 19:35   
Philippe Moisan Magnate II   Tutorial videos, sci-fi writer
You're turning into a greedy millionaire, Warren LOL
Jun 19th 2011 19:39   
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