The RevPages — for advertising or for informing?by Serban Stanescu Writer, webmaster, trainer, ZENLA
I have only a few days on ApSense, but I have 10 years of internet practice and I have seen, read and wrote many reviews since my first day on Virtualia.
So, obviously, like any hungry surfer, two of my top-targets on ApSense, were the profile pages and RevPages. It was very obvious for me what a RevPage should be, so my main actions in my first days, were to read through some profiles and some RevPages.
I was very disappointed to see that lots of people are making a huge confusion between an AdPage and a RevPage!
A RevPage, is a REVIEW page. What is then a REVIEW?
Let's see what the largest encyclopedia — WikiPedia — says.
So, a review, is a personal view on a specific topic.
What can we read instead of reviews on RevPages? Huge amounts of salespages!
So, instead of valuable informations, we gather long chunks of salespages.
Quoting from certain RevPages to prove my point, would be rude IMHO, but go and see for yourself! And to make sure, go also to the endorsed pages and compare the text in the Revpage, with the text of the salescopy. You'll see what I mean. Copy-Paste?
What is my solution?
1. Read carefully the definition of REVIEW.
2. If you think you have the skills to write a review, write it. Otherwise, write it in a file, and re-write it 100 times, 1000 times if needed. Only then publish it!
3. Show respect for the reader's time! I can understand that everybody needs money, but throwing advertisments in my eyes, is a little bit too much, and it shows a lack of self-esteem! If you write a review, you implicitely pretend that you know what that is. And if instead of writing a review you throw under my eyes a salescopy, you show a lack of respect for YOU, for me, and for my time! If you think this is the way you can build a relationship, well, you are deadly wrong!
Instead of offering value, you are offering only a desperate signal --> “I want your time and your money, by any means!”
So, why should I credit you a second chance? Just because YOU want money? EVERYBODY wants money, even I! So, what makes the difference between me and YOU, or anyone else?
Let me point it out clearly:
I have ONLY 86,400 seconds daily in my bank account!
Depends on how I spent this ASSET, how rich or how poor I will be at the end of the day!
The worst thing of all is that, at precisely 24:00:00, the balance in my bank account resets, and at 00:00:01, I will have the same amount of 86,400 seconds!
Even if I failed to spent some 3,600 seconds, at the beginning of the next day, instead of 90,000 seconds, I will find the same 86,400 seconds EVERYDAY!
For this very reason called TIME, if I come cross a RevPage that contains an advertising instead of a REVIEW, I will put a penalty on that RevPage. I would try to do it nicely, but MY TIME FLIES AWAY, and who is going to give it back to me?
Created on Dec 31st 1969 18:00. Viewed 0 times.