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16 Great Ways to Promote and Sell your Products Online

by Marius Wlassak Business Media Consultant
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Facebook (FB), once touted as a $100 billion company, i...
Facebook is full of people who overconfide so much that...

MWGBC

Social Websites

Facebook

Facebook...many of you should be familiar with. One of the most effective ways of selling products if you can make it work is to be active on Facebook. Sharing news, connecting with fans, throwing competitions and persuading your fans to share information is great for getting your product in front of the right eyes. This is generally more time consuming, you have to keep at it to see significant increases in sales but it can work if you put the time in.

Twitter

Twitter is another popular social site you can use to increase sales and promote products. Once you have a number of followers, you have people who are interested in your brand or your products and you can promote any new products or information to this audience. If they like what they see then there is a good chance that they will then share the information you tweet with other followers. Similar to Facebook, Twitter requires a lot of time put in for it to have a significant effect on sales. You also have to be sure to avoid being too self promotional so as not to annoy your followers.

Storeboard

Storeboard is a social media site for businesses.  Businesses can post videos, blogs, images, and products.  Its free to post products and there is no limit.  Each product gets its own URL so you can share your products on over 300 social sites. 

Each product thats posted has analytics so you can see how many views your product has received.  You can link directly to your Amazon, Ebay, Etsy or checkout pages. Storeboard's marketplace is growing and new products are being added every day. 

Pinterest

Pinterest is a relatively new platform that has exploded onto the scene lately. The whole platform enables users to create theme focused boards to which they can pin images to from across the web. Considering the ease of creating a new pin and the number of people who use and are willing to re-pin things they like, it can be great for exposing your products and website to a whole new crowd. The platform is completely free and is easy to set up which means that it is worth regularly posting; even if you do not see much from this initially, it only takes a few people re-pinning your pins to get a decent level of traffic from it.

Daily Deals

There are quite a few daily deal sites around nowadays, the most notable being Groupon and  Living Social. These sites are centred on offering consumers great deals on products, gifts and holidays based on a certain number of people purchasing. If companies choose to use the platform for promotion, they can create a lot of sales in a fairly short period of time and also increase the awareness of the brand. There is a good chance that these people may return to purchase again after the initial Daily Deal purchase. It is worth noting that there have been times where people have underestimated the number of sales that can be achieved through these types of platforms and have found themselves in a position where they cannot fulfil the orders.

All in One Platforms

Shopify

Shopify is a complete ecommerce and hosting platform that allows you to set up your own shop, selling whatever you like without having to attempt to build your own site or to spend lots of money getting this done. You can easily build your store and customise it as you like and there are various pricing solutions available to you to suit your needs. It is more expensive than hosting your own site, however you can potentially save a lot as the development cost of an ecommerce site can be quite high.

Big Cartel

Big Cartel is much the same as Shopify however it is mainly aimed at clothing designers, jewellery makers, bands etc. This solution offers full customisation of the sites and does not take a percentage of the sales generated through the site which makes it a good solution for smaller, independent, from home-based businesses.

Google Shopping Results

If you are actively selling products online, one great way of promoting the products is to get them listed to display on the Google shopping results. These results are sometimes displayed on the Google SEARCH results pages for various product queries. It can be a great way to gain more business and send more traffic to your website, especially if your business offers products cheaper than your competitors.

To start using the Google shopping results you will need to be signed up to the Google Merchant Center and upload data related to the products you sell.

Product Videos

The power of videos is still largely underestimated. There is a huge audience on sites like YouTube and other similar platforms where people are likely to search for products and related reviews. If you create some well thought out, informative and good quality videos, you may be able to capture the attention of an audience that previously might not have found you.

Videos also appear in the search results within Google and other search engines. They typically get shown on the first page which could be a good way of gaining an audience for more competitive keywords or just dominating that page if you are already ranking for that keyword.

Reviews

Reviews can help send traffic to your site, they can also persuade someone to make a purchase once they arrive. There are various ways in which reviews can be utilised for your benefit. Firstly you can make sure you are listed on the many external review sites so happy customers can find you if they wish to comment on a good experience, some examples includeReview Center and The best of. This can help send visitors to your site if people are using these directories.

You can also display reviews on your own website to help improve the number of sales you are likely to receive. People are much more likely to purchase if they can see that others have previously used the site and have been happy with their experience or products. If you have a number of good reviews on your website or other external sites, you can draw attention to these by using Rich Snippets. This will display the average rating within the search results and help encourage searchers to click through to your website.

Ebay

Ebay is still a great way to sell products online. You can run an Ebay shop alongside your other sites and methods of selling products. It will cost you a bit more for the privilege of using the Ebay platform, but it will help get your products in front of more people, especially as it has millions of users.

Email

Even though email is a comparatively old technology within the internet world, it can still be a great way to build awareness of new products to existing and new customers. Usually if someone has given you their email, they are already interested in your products. This gives you a chance to entice them with special offers or highlight to them products that they might like.

Free Products

Everyone loves to get something for free; this can be a useful way of gaining new customers. There are various ways of doing this; some platforms enable the user to get the free item if they enter their email or if they send a Tweet to their Twitter followers. Free products can easily lead to organic promotion if done successfully and gain you long term customers. The food company Graze do this well by offering people who sign up a free first box with an easily acquirable Vocher code.

Affiliate

Creating an Affiliate Program can help expand your reach to gain more sales and customers. Why not have people interested in your products do some promotion for a bit of commission for referrals that result in a sale.

Landing Pages & PPC

Pay Per Click (PPC) offers a guaranteed way to get visitors to your website. It ensures that you have full control over the amount of money you spend and if you have a rough idea of the percentage of visitors that convert when visiting the website, you can make sure that you always return a profit. By combining a well optimised PPC campaign with targeted landing pages you can make sure that each visitor is likely to be interested in the products you are selling. It is then down to the landing pages to convince them to make the purchase.

Remarketing

Remarketing is a strand of PPC. It will create a list of visitors to your website and is able to track them with a cookie. Once you have built up a list, these people can be targeted with ads on other websites they visit. As they have previously visited your website, you can be fairly confident that they are interested in your products. Targeting these people with a banner campaign can be a useful way to build awareness of a promotion or sale, promote any new products or just create a second chance to convert them into customers.

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To Your success,

MWGBC

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About Marius Wlassak Magnate II     Business Media Consultant

2,650 connections, 79 recommendations, 10,212 honor points.
Joined APSense since, May 18th, 2007, From Munich, Germany.

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments

Med Mourad Innovator  Business
great article thank you
Mar 22nd 2015 11:24   
Jan V. Magnate I   Free Lancer
Good to learn, to know and to share.
Thanx
Mar 22nd 2015 11:26   
Med Mourad Innovator  Business
thanks again
is there a free ways?
Mar 22nd 2015 11:29   
Marius Wlassak Magnate II   Business Media Consultant
Thanks for the like Med and your kind reply Jan.

The guidance in here yes it is free and we made it for your help.

* A free way for what exactly Med? Can you be explicit in this non-free world?
Mar 22nd 2015 12:20    Edited in Mar 22nd 2015 12:24
Med Mourad Innovator  Business
Thank you MR
free way for Promote!
thank you
Mar 22nd 2015 12:22   
Marius Wlassak Magnate II   Business Media Consultant
Well Med, you are already in one of the best places to do so. You can promote in from within Apsense everywhere, but there are a lot of other good places to do so.

Here is another one that cannot be compared with anything outthere => http://www.look2seo.com/photo/view/11/albumPhotos?albumId=2 . Good luck and if you studied the article and the many goodies in there and decide to join somewhere just let us know what exactly you want to do.

* You can make money or excuses.

Not both.

Don't be the person who says;

"I don't have the time."

"I don't have the money."

"I don't have the knowledge."

"I don't have the experience."

"I don't have the expertise."

"I don't have the product."

"I don't have the website."

"I don't have the idea."

What a total crock.

NOBODY has any of that stuff when they start out.

But they carry on regardless until they get it.

They start as newbies and even when they're experts
they still have the newbie's thirst for learning.

That's the difference.

So you need to realize whatever you think is the reason you've not been successful online upto now is likely not the real reason.

The real reason is you;

You're either not working long enough, not working
hard enough , not reading and studying or you're
doing the wrong work.

We can help you through this.
Mar 22nd 2015 12:28    Edited in Mar 22nd 2015 12:34
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