How Can Article Marketing Contribute To An Effective Internet Marketing Strategy?

by Dave Foran
The significance of an effective internet marketing strategy  cannot be disregarded or underestimated. For centuries together, articles have ruled the publishing world of magazines, newspapers and journals to educate the audience of the valuable information.

The power of writing has promoted the opinions and perspectives of so many authors over several years. The same criterion applies to the online world of today; wherein creative and informative articles in an internet business marketing strategy can help gain clients and customers and outdo competition.

The basic idea is to provide substantial and instructive articles and not superficial propaganda; the assertions need to be backed up with facts, and there is no better tool than article marketing for meeting these objectives. The articles should be well-reasoned out and relevant to be genuinely effective in driving the right people to your website. In my opinion, for any internet marketing  strategy, attracting target client is the first and foremost job.

Countless number of people are constantly searching for solutions and answers through the internet. Your articles should be weighty enough as to compel your prospective audience to browse through your website and your battle for gaining their attention prevails in your favor. The next step is to covert this attention and interest into a purchase action.

For this purpose and depending on the nature of the product or service offered, you can choose to have a basic direct sale offer, an opt-in page with a shopping cart process or any other call to action link. We cannot generalize that one article marketing strategy would suit all businesses. It is your objectives and your capability which will determine whether a certain strategy would work for your product or not.

The strategy that you choose should reflect your uniqueness and expertise in your field.

Distribute your articles in the form of newsletters by setting up an auto responder system along with a shopping cart process. This is an effective marketing and retention tool. For emailing newsletters, your strategy should also involve collecting email addresses of the prospective clients. This can be done through auto responder tools. You can also request your newsletter to be forwarded to your clients’ friends and relatives, if they feel it would be of interest and use to them.

With the use of article marketing, you can even exploit the social networking sites to exchange ideas with your client’s contacts and boost your business’ scope and growth. I would suggest that you target a niche audience which is particularly attracted to your product or service and then look for social networks, discussion forums and e-zines for this niche to focus your marketing appropriately.

When you choose such a niche group with similar likes and interests, you can start by communicating with them and then post your articles on the relevant subject on a e-zine. A link can be placed in these articles which can lead the readers to your website. I can assure you that such strategies do work to grow your client base.
If you ask me, I believe that strategically inclined individuals, who can plan thoroughly and execute perfectly have the potential to surpass those who set their goals but leave the rest to destiny.

The importance of honing skills and nurturing relationships cannot be undervalued in meeting one’s marketing objectives. To be a successful entrepreneur, keep your learning process continual and be on the lookout for new resources and ideas which can help you in your education. Be flexible and refine your strategy towards improving profitability and productivity.

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About Dave Foran Freshman     

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Joined APSense since, July 29th, 2009, From Richardson, United States.

Created on Dec 31st 1969 18:00. Viewed 0 times.


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