Web World Marketing - Apr 19th 2024 06:49

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Is Your Web Site as Visible and Readable as a Billboard on a Major Highway?

There are just a couple of rules which need to be followed when you have, or are thinking of getting a web site.

1. Make your message clear and concise. Don't be ambiguous or unclear in your web site content.

Using industry jargon, which means something if you are savvy in your industry, but the uninitiated reader is likely to exclaim, "What the bleep is that?" is likely to make your webs site look like a billboard obscured by a tree. The last thing you want is for your web site to look like the example above.

Obscure content does nothing to enhance your web presence, and that's the goal. Isn't it?

2. Once you have a web site, you need to actively market it, or it will become like a billboard out of sight.

Why would you ever pay web site design fees, and monthly hosting fees, and never market your web site? An unmarketed web site is like a billboard behind a hill. Nobody ever sees it, or even suspects it exists.

"If you build it, they will come" may work in a Hollywood movie, but it won't work on a web site. You simply MUST market your web site regularly, or nobody will ever see it. Nobody will even know it exists.

Your web site should be a virtual billboard on the information super highway, where all traffic travelling in your target market area can see it, and can read its message easily.

(Extracted from Web World Marketing blog - Read the full story here)

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