JavaFit...What's in your cup?

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Javalution Coffee Company Inks Sales and Marketing Alliance with Richmont Former Mary Kay Chairman to Lead Direct Sales Efforts July 20, 2010 12:40 PM Eastern Daylight Time FORT LAUDERDALE, Fla.--(EON: Enhanced Online News)--JCOF-Javalution Coffee Company (Pink Sheets: JCOF), (JCOF), a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand, Caf? La Rica, as well as the category creator of functional gourmet coffee executes Alliance Agreement with Richmont Holdings. ?JavaFit is a terrific product and we believe it is perfect for direct selling? Javalution Coffee Company has teamed up with Richmont Holdings in an alliance to grow sales of its JavaFit brand coffees. Richmont brings to the alliance years of expertise in brand-building, sales and marketing, including its knowledge of the direct sales channel. JavaFit coffee is sold through an independent sales force. Dallas-based Richmont is headed by former Mary Kay chairman John Rochon. It is a private, family-owned investment and sales company. ?Now that our JavaFit direct sales force is established, we wanted to bring to our team the benefit of professionals who have decades of experience and a proven track record of building network marketing businesses on a global scale. Having a respected direct sales leader like John Rochon as part of Javalution?s future will add a valuable resource as we move forward to grow our company,? said Dave Briskie , Javalution?s CEO. Mr. Rochon said that his team is excited at the opportunity to work with Javalution. ?JavaFit is a terrific product and we believe it is perfect for direct selling,? said Mr. Rochon. ?Everyone is interested in healthy living and almost everyone loves the simple pleasure of fine coffee. JavaFit lets them combine the two and at the same time opens up a wonderful independent business opportunity.?