This is very useful for your marketing campaigns, because you'll get a much better ROI when you target your best buyer. You know her profile from your past sales reports, and now you can talk directly to her, using the language she understands and resonates with, on Facebook, for instance.

Paretto's law applies here, as well as in many other fields: 20% of your customers make you 80% of your sales. This is why it's much more effective to direct your marketing efforts towards this segment of the total population, because they want your product and they only need a little boost of their desire to make them click on a link or add something in a virtual shopping cart. Create An Account.