About our Business

Many people say emotions have no place in business. Saying emotions have a place in business, according to some, is an oxymoron. It’s an impossible thing to do. Perhaps you agree, but first, let’s see what is involved here.


What, exactly, are emotions? The dictionary defines emotion as a state of mind that arises spontaneously as opposed to any conscious effort. It’s often accompanied by changes in body functions and all of its processes, its physiology. During an emotional experience, one may get emotional feelings of joy, sorrow, reverence, hate or love. From the definition, it is easy to see why some say emotions should be excluded from all business proceedings. But this can’t be; it’s not an oxymoron, it’s an impossibility!

 

Why?

It is certainly necessary for one to control emotions in every situation, business or not. Out-of-control emotions may cause people to betray their real feelings in negotiations or other business situations. An overly excited entrepreneur may have a shaky voice which betrays his emotional response to some critical situation. Or, an entrepreneur may become so excited about good fortune they forget to use good judgment and make a poor emotional decision that might cost money.

Every decision to begin a new business is an ongoing emotional experience requiring extreme concentration and the ability to stay focused on the difficult project you are pursuing. When unfamiliar circumstances arise requiring unfamiliar decisions, when every plan so carefully analyzed fails miserably, when unexpected financial problems arise, with no money in sight to solve them, and when a host of other problems continue to churn all around your fledgling business, what in the world are you going to do? Your emotions are going to take over and you begin to ask yourself why in the world you ever even thought about going into this new business? You obviously made the wrong decisions, all your planning was wrong, and the only thing to do is to cut your losses, quit, and go back to whatever it was you were doing before this ill advised venture. That’s what your initial emotional response is going to be. You are overwhelmed, you never before have experienced any of these cruel events, you don’t know what to do or where to turn for held. There’s no question about it: you are emotionally instructing yourself to quit

But what will this accomplish? You will forever have a negative aura among your friends, and everyone will think of you as a quitter who could not stand the heat and jumped out of the frying pan. You must be passionately involved in your new business. Such fierce and undying passion will create the endurance you need from your emotions to carry you through all these difficult and unexpected periods of continuing problems. They just won’t go away; your emotional stability is the only thing you can depend on to sustain you and carry you through to eventual success. To enable yourself to go through this difficult period of starting and nurturing your new business, you must develop ways to acquire the required emotional toughness and stamina to keep you on an even keel through high levels of mental, physical, and spiritual stamina.



 


 


 

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