About our Business
Many people say emotions have no place in
business. Saying emotions have a place in business, according to some, is an
oxymoron. It’s an impossible thing to do. Perhaps you agree, but first, let’s
see what is involved here.
What,
exactly, are emotions? The dictionary defines emotion as a state of mind that
arises spontaneously as opposed to any conscious effort. It’s often accompanied
by changes in body functions and all of its processes, its physiology. During
an emotional experience, one may get emotional feelings of joy, sorrow,
reverence, hate or love. From the definition, it is easy to see why some say
emotions should be excluded from all business proceedings. But this can’t be;
it’s not an oxymoron, it’s an impossibility!
Why?
It
is certainly necessary for one to control emotions in every situation, business
or not. Out-of-control emotions may cause people to betray their real feelings
in negotiations or other business situations. An overly excited entrepreneur
may have a shaky voice which betrays his emotional response to some critical
situation. Or, an entrepreneur may become so excited about good fortune they
forget to use good judgment and make a poor emotional decision that might cost
money.
But
what will this accomplish? You will forever have a negative aura among your
friends, and everyone will think of you as a quitter who could not stand the
heat and jumped out of the frying pan. You must be passionately involved in
your new business. Such fierce and undying passion will create the endurance
you need from your emotions to carry you through all these difficult and
unexpected periods of continuing problems. They just won’t go away; your
emotional stability is the only thing you can depend on to sustain you and
carry you through to eventual success. To enable yourself to go through this
difficult period of starting and nurturing your new business, you must develop
ways to acquire the required emotional toughness and stamina to keep you on an
even keel through high levels of mental, physical, and spiritual stamina.