Search
Engine Optimization & promotion :-
- Optimize Websites for search engines: HTML, site structure, and page
layout issues
- Research and resolve link architecture, html code, content and
navigation issues
- Build quality link partners
- Identify and implement strategies for increasing traffic through
organic search listings without creating the risk of sites being
blacklisted
- Build on understanding of how search engines and their spiders work
by conducting research and reporting key developments and
news
- Tracking
and Reporting
- Continually monitor organic search rankings to maximize traffic and
sales
- Provide ongoing SEO reports on campaign deliverables: ranking,
traffic, conversions and other metrics (Google analytics, Web Stats
and Stat counter or similar).
- Keyword
Research
- Keyword research including cataloging and indexing target keyword
phrases
- Keyword research using WordTracker, Overture, Google and internal
tools
- Create, categorize, and refine keyword lists to drive qualified
visitors client and partner sites
- Website
Development
- Write or edit copy that is effective and search engine friendly
- Assist in layout of Web pages when needed
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