The goal of most web designers is to create an attractive, easily accessible and functional website that will convince the visitor to become potential customers. HTML is a common language for building and designing website. Whether you are building a brand new website, or re-designing an old website he should always keep in mind that a web designer needs to consider a variety of online selling principles while designing an e-commerce website.

It is not necessary that the designer should have complete knowledge because most of the content is the simple text. A little bit understanding of HTML can do as the HTML tags are for the understanding of the browser. The designing of websites also depend on the type of web page to be designed whether it is static or dynamic page.

There are two types of web pages:-

• Static Web Page: The page whose content does not change until any manual changes are made.
• Dynamic Web page: The page whose content changes depending upon the input from the user or the computing environment.

Depending upon the demand of the client web is designed accordingly. So web designing is the skill of designing documents electronically and it should be attractive, fast-loading, user friendly, focuses on your content and has a high stickiness factor to it. Thus a good designed website decides the flow of traffic.

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