Cheryl's Articles

Why are certain companies still going strong after all this time?

So why are Mary Kay and Avon still going strong after all this time? Why will Organo Gold still be going strong decades from now? There's two simple common sense reasons why these companies will survive the test of time. The products have a broad appeal and you don't have to worry about s... Read More

Where is the 'Quid Pro Quo'?

I have been looking around the site and I am asking myself this.  APSense is a site that is built for fostering engagement and yet I see very little engagement going on around here.  And that is unbelievable when you consider the many tools we have at our fingertips.Yes we have the ability... Read More

Anonymous Insurance Quote?

Okay so there is quite the hoopla in the auto insurance world in marketing with the 'Anonymous Insurance Quote' idea.  This one sets off red flags for me.  Not that it is someone trying to get information from you that they shouldn't have, but that people are giving up that information wit... Read More

Healthy coffee? Now about just plain good coffee

If you have been around here a while, you know me and you know that I do not promote anything I don't believe in. And now I'm promoting Organo Gold Coffee.  I'm not going to go into the health benefits of the coffee which is infused with organic Guanoderma, I don't by my coffee based on 'health... Read More

Creating an eZine step by step Part 2

So you have finally decided on a theme for your eZine, now it's time to consider whether or not you want your eZine to be public or private.  When considering this there are some things to keep in mind:Who is really going to be interested in your eZine?If you are creating an eZine targeted towa... Read More

Creating an eZine step by step Part 1

eZineSpace allows you to create an online 'magazine' that allows you to reach more contacts.  The nice thing is that these contacts can be people outside of APSense.  They have the option of subscribing to your eZine through individual RSS feed.Some people are still not really sure how to ... Read More

I help people

LegalShield helps people.  1 in 4 people have been a victim of Identity theft.  When it happens, where do they turn? Over half of all North American families have a legal issue right now, how many can afford  attorney's fees?7 out of 10 people don't have a will, 10 out of 10 people wi... Read More

SOPA may be on hold but the effects are being felt

I hope by know that you have heard of SOPA.  Massive protest put this bill on the back burner but we are still feeling the effects.  Namely the Megaupload situation.  Megaupload has been shut down and criminal charges have been filed.  Now this mess will go to a court of law wher... Read More

Could you survive without modern conveniences?

There’s a lot of apocalypses in mainstream entertainment today.  If it’s not another 2012 end of the world type movie or cataclysmic disaster movie, it’s zombies (The Walking Dead, 28 Days Later) or aliens (Falling Skies). The thing that this has brought home to me is that we might as ... Read More

A lesson in marketing AMC vs TNT

Okay I am a die-hard Walking Dead fan…now.  I was not always a fan of the show I was a fan of another show with a similar storyline, Falling Skies.  Both shows revolve around a group of survivors in a post apocalyptic world.  Both shows are dramas dealing more with the charact... Read More