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- Like it - View - 8 hours agoYouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely ... - Like it - View - 1 day 6 hours agoWhy P&G Can't Blame 6,250 Layoffs on Facebook
Over a year ago, I wrote about P&G's plans to lay off over 1,600 of their workforce because they'd wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. This week, I come to find they ...Like it - View - 1 day 16 hours agoThe 10 Cutest Brand Mascots of All Time
This post is full of gratuitous cuteness. Here's why. I'm looking into some flights to Ireland (I'm a sufferer of the most debilitating form of wanderlust), and I'm using the flight comparison engine Hipmunk to find a flight. I used to use a couple o... - Hop Trieusung, Carmen Anca Rus also liked this page.8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms. Because Instagram and Pinterest ...
2 Likes - Like it - View - 2 days 2 hours agoHop Trieusung, Carmen Anca Rus, Maketta A., INDRAJEET SINGH C. also liked this page.Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. And while we made some high-level observations here yesterday about how this year's emphasis seems to be on context, there was...
2 Likes - Like it - View - 2 days 4 hours ago - 1 Like - Like it - View - 2 days 20 hours agoINBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an ineff...Like it - View - 2 days 22 hours agoIn (Partial) Defense of Tracking Cookies
It's easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether -- and kept them off? No more annoying ads! No more interruptions! No more feeling like you’re being stalked by those hiking boots you loo... - 1 Like - Like it - View - May 15th 22:02Google I/O and the Push for Better Context
Google's big I/O conference launched today, with a raft of product rollouts and introductions, including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, acr...Like it - View - May 15th 20:02NPS for Marketing: An Interview With the Creator of the Net Promoter System
We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you're unfamiliar with NPS, it's a customer loya... - Oliver Scott, eMarketing Media | Kent Stewart also liked this page.How a Sales Coaching Program Can Grow Your Business in Turbulent Times
Selling is hard work. Even though the economy is showing signs of turning around and sales organizations are ramping up their efforts, there are still significant challenges to overcome. Sales representatives are taking on bigger territories, facing ...
2 Likes - Like it - View - May 14th 20:02Oliver Scott, eMarketing Media | Kent Stewart also liked this page.What Would a 'Mad Men' Era Ad Campaign Look Like Today?
This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Learn more about your favorite classic ad campaigns by downloading the ebook today! In 1946, America had only 12 TV station...
Like it - View - May 14th 10:02 - Shumail Ayub, Hop Trieusung also liked this page.6 Marketing Automation Lessons I Learned the Hard Way
Not too long ago, my colleague Katie Burke wrote a great article, "The Right Way to Think About Your Marketing Software RFP," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often...
2 Likes - Like it - View - May 13th 22:02Shumail Ayub, Hop Trieusung also liked this page.How Marketing Legend Guy Kawasaki Manages His Social Media Presence
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. HubSpot invited Guy to reveal the secrets behind his incredibly active and popular s...
Like it - View - May 13th 10:02 - Like it - View - May 12th 10:02Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
You've heard the saying over and over again, but it still holds true: Content is king. Whether you're creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, c... - Like it - View - May 11th 00:02Random Thoughts From Marketers Like You
We all have an inner monologue. In fact, sometimes those internal thoughts even get their big break as spoken words -- oftentimes verbalized in a snarky, frustrated, or sarcastic tone. But have you ever been curious to know what your marketing brethr...
