Continuing education is becoming a good way to market yourself, especially among mature citizens (I think senior citizen has been placed on the PC no-no list). Mature adults of today are a different breed from yesterday. Yesterday's "Hippies" are todays grandparents. These people are active and alert, and the last thing you will find them doing is sitting in a rocking chair on the front porch watching traffic go by.
There are many groups that provide continuing education classes for seniors on almost any subject under the sun. What are your interests and talents? Odds are that you can use this to "teach" a class. Are you good with computers? How about volunteering to teach basic computer usage for seniors. Photography, art, cooking? Seniors of today will take classes to keep their minds active and for the social interaction.
So how does this help you to market your business? Well the more active you are in your community, the more exposure you will have. You will also become known as a local business owner who gives back to your community. And what about the referrals from your students? I'm becoming known for working in the senior community to raise awareness of identity theft through education. My contributions not only get me in front of students but also my name gets known among the different agencies and groups that provide the classes, and other business owners who are involved in the education arena. And that has opened an entire new market for me.
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