Business Round Table

A Newsletter Can Be a Powerful Tool, For Your Business:

by Joseph Botelho Investing One Gram at a Time
Joseph Botelho Magnate I   Investing One Gram at a Time
February 12, 2008

Hello,

A Newsletter Can Be a Powerful Tool, For Your Business:

We as business owners forget about the clients we already have in our data base. One of the most powerful tools you can use with your already existing clients is sending out a Newsletter on a monthly bases. This is an excellent way of creating and developing a personal relationship with your clients. Even if it seems like a one-way relationship, it really works.

A newsletter allows you to have a private discussion with your client that is personal and informative. It has proven to have the same effect as you dropping by your clients office and talking to them face to face. The only difference here is that your client can't talk back to you, but that is really okay. They have now perceive that you are taking time out of your very busy schedule to be with them. I will tell you this, it works and you get immediate results.

So you need now to ask yourself, how often should l send out your newsletter? The most effective for me is monthly. Why so often? You more then likely know how quickly your clients forget all about you and your company. If this is not a feasible time frame, then at least send it out quarterly. So you need to write these newsletters, if your not a good writer, then hire someone to do the writing for you.

If you have several different departments, within your company get each manager of each department to share information that will have an impact and an interest to the reader. Display your products, have picture of your team, hold a monthly contest, provide interesting information to the reader and you will have a customer for the rest of your life.

You can spend a few minutes each day developing information for your newsletter, before you know it, you have enough creative and refreshing information for your clients for that month. The most important key here is to really have fun with this new form of advertising. Get your team involved with the newsletter and the rewards will be knocking on your door.

This is one of the most effective ways of spending advertising dollars and being able to see immediate results from your clients. As you create and develop your newsletter, keep in mind to always try to found ways of improving what you already have. The best way to really feel the effective of your newsletter is by talking and listening, to what your clients have to say about each issue. How do you do this, when ever you meet your clients, make it a habit to ask them directly their thoughts on the latest newsletter you sent. You can create a link on your newsletter to your web site, where your readers can post a comment on your newsletter or run a contest for them to provide you with much needed feedback.
All the Best,

Joseph F.
Botelho


 



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Feb 12th 2008 18:25

Comments

Cheryl Baumgartner Professional   Medical Billing/Coding/Insurance
Great information. I put out a weekly newsletter. In addition to my own article or information I have others contribute also. I also do special additions to coincide with holidays or events. I just released a "Black History Month" special addition that led to some great things not just for me but also for my contributors.

The entire newsletter got picked up for publication in a small hometown newspaper here in a little town in the Eastern part of Texas! Newsletters can not only help you market your business but also help you strengthen the relationships between you and you business contacts.

I've also started a monthly newsletter for my team members. I welcome new members to the team and publish their accomplishments. In addition I can let them now about special events and promotions coming up that they can take advantage of.

Newsletters are one of the best tools available to us when they are used correctly!
Feb 13th 2008 08:13   
Joseph Botelho Magnate I   Investing One Gram at a Time
Hi Cheryl,

thank you for your kind words, hope more of our business owners use this information to their advantange. It actually really honestly has a ver positive effect on the community.
Feb 13th 2008 09:14   
Lonnie Niver Committed   Niver's Art
Thank you for the information,

I have just stepped into the world of using newsletters. Is e-letters the same thing because that is what I have been calling it.

I also found a free site that offers free auto response for those who have a low budget. I will share later in another group.

Together Everyone Accomplishes More
Lonnie Niver
Apr 1st 2010 11:45   
Joseph Botelho Magnate I   Investing One Gram at a Time
thanks Lonnie l am glad you are using this effective method of advertising and promoting your company
Dec 3rd 2011 08:18   
Cheryl Baumgartner Professional   Medical Billing/Coding/Insurance
I'm glad to see this one pulled out of the closet! Newsletters are indeed powerful!
Dec 3rd 2011 09:44   
Joseph Botelho Magnate I   Investing One Gram at a Time
This article l wrote a long time ago but decide to bring it out of the closet...it is basically and old fashion method of marketing on the internet. A "News Letters" keeps your clients attention span a little longer. If they are already subscribing to your products, what a better way to promote new products. This method has increase profitability by a very impresses percentage, what the percentage will be, will be entirely on who ever runs and edits the news letter, at your company. Enhance it, improve it, daily and always reply to all comments and emails...
Dec 3rd 2011 22:45   
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