Share Business Opportunities

Need $1500 Today? Get In FREE Ad by Group Owner
$1,500 A Day and You Can Start Using It In 5 Minutes From Now. Get In FREE Today...

Garanti ATM - I-AM Mumbai, Brand Positioning Services, Brand Consultants, and Brand Strategy Consulting in India

by Aarchi Sharma Brand Design Company
Aarchi Sharma Senior Brand Design Company
Garanti is the second largest and most profitable bank, which receives international praise for their innovative digital services, in Turkey. Garanti ATM is not just another cash withdrawal and deposit machine, but a stand-alone service outlet that allows more than 100 financial transactions. Garanti asked I-AM to design their ATM interface and user flows in order to improve the overall user experience, while ensuring consistency between all transactions and all service channels.

An interesting observation during our system analysis
was a majority of ATM users consisted of those who had only one account or who used predominantly one account in their ATM transactions even if they had more. Observations like these constructed the basis of the design strategy.

In the mean time, In usability tests, user behaviors and tendencies were observed and the problems with the old ATM screens were identified. These included inefficient flows, inadequate feedback, legibility issues, time required to process information. The menu hierarchy was formed through card sorting.

As a result, a brand new ATM experience for Garanti customers was designed. Cash withdrawal and deposit, two most frequently used functions among more than 100, were made more visible
by the introduction of the Fast Menu. Balance info made more transparent with this welcoming screen. Users can also reach their latest transactions through this menu as well as the traditional Home menu.

Information provided on the screens, especially table formats and confirmation page formats were designed in order to overcome the problems identified in the usability tests.

In line with the innovative and dynamic brand image of the bank, ATM visuals were designed to emphasize a warmer side of technology to attract customers even those showing resistance to digital channels.
Dec 14th 2017 03:01

Sponsor Ads


No comment, be the first to comment.
You are not yet a member of this group.