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Itsu - Interior Design, Packaging Design, Multi-sensory Consulting - Brand Strategy Consulting, Marketing Consulting Services and Architecture india

by Aarchi Sharma Brand Design Company
Aarchi Sharma Senior Brand Design Company
Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience.

I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete restaurant experience is delivered through a soft and warm aesthetic designed to appeal equally to all five senses.

The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being introduced to the benefits of healthy eating.

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Sep 28th 2017 05:46

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