Keyword Training for SEO |
Mentors In Motion Marketing Team
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In our ongoing series of team work sessions on selecting and using keywords as a team, last night we chose keywords for our product category. This was a real team effort, and our work is not yet done. We still have some more research to do on our keyword phrases, and of course, testing will be ongoing. As we know, teamwork truly makes the dream work! The keywords we have selected for our flagship product Xooma x2o are: 1. Healthy energy drink 2. Vitamin water The keywords we need to do further research on are: Hydration pH Antioxidants Liquid vitamin was a popular choice as well. This is a tricky one since the audience it will attract is probably searching for a multi vitamin supplement. While we know that our x2o treated water is destined to become the "next" liquid vitamin, using this term may not bring the targeted traffic we are looking for... or will it? Who is our target market for this product? Health conscious individuals who may be surfing looking for a vitamin supplement may NOT be actively seeking our product, but they may well be interested in it. Our vitamin water is not a multi vitamin, but it is a mineral supplement and great source of coral calcium. Health conscious individuals are already aware of the importance of hydration, and increasing our intake of alkaline foods to offset the highly acidic diets. The understand the importance of providing the body with more alkaline to help our body maintain the appropriate pH balance. When choosing keywords, it is important to consider your target market. it is wise to start with a broad market, and continuously test, then narrow the target market down. Those health conscious individuals already understand the role of pH balance in the body, but there is another market of people who require education on the pH in the human body and how the body compensates for highly acidic diets. On Thursday, we will continue our keyword sessions. The focus Thursday will be on what to do with our keyword selections, including working with RSS feeds. In future sessions we will be working on keywords for our weight loss product, Metabowise, and for our business opportunity. Once again, I thank all of you for your awesome participation! Karen Weir Parenting Special Children |
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Comments (4)
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| Thats is a great indicator of what goolge thinks is relevant on your site, Karen. I have subconsciously always look at that on my sites.
Good one. Candy Candice Hampton  Group Administrator
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| Just a note... pay attention to the google ads that appear on your posts. This is an indication of what the Google is detecting as being relevent in your content. I note ads on this post are pertaining to pH balance and alkaline diets.
Karen Weir Parenting Special Children Group Administrator
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 HP: 1441 |
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| Great training Karen.
You always do a great Job. I will get onto my homework. 200 Blue Print FREE Report Group Administrator
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| Another great training by Karen!
Jeffrey S. Bishop Group Administrator
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