This is the most important part of the process because without it you are not going to show up anywhere on the internet. Your source of finding this content and where you place this content is going to determine how you are going to show up in the search engines. For example, if just published a website, you are going to have to put plenty of content on the site and then submit it to Social Bookmarking sites and other directories that have a strong Page rank so that you can give your site what we call "link juice." 

This is the next most important thing right next to content building. Your keyword research is going to have to consist of understanding how many other sites are occupying a particular keyword and how you well you can rank on that keyword based on the competition data. You can use sources such as Google Adwords keyword tool to discover what type of competition you have to deal with concerning a particular keyword. 

This is the last step to simple SEO techniques. You need plenty of link juice pointing back to your site. Every site that is up in search engine rankings have plenty of links pointing back to their website. The more sites you have pointing back to you the more you will likely rank even better in the search engines. 

These are three very basic but yet essential steps in order for you to really have success with SEO and make it big in the rankings. The problem is that most people only apply some of these strategies but not all of them. You need Backlinks, good keyword research and great Content in order for you to really have some success with your SEO ventures.